Stay22

"So Stay22 is an affiliate tool?" No. And the difference is the whole business. 👇 An affiliate tool gives you a link and wishes you luck. What we built is intent monetization infrastructure: the layer that turns the buying intent already living inside someone's content into actual bookings and earnings, without them changing how they work, or loosing time optimizing link. That is the infrastructure Hamed Al-Khabbaz & Fabien Loupy's team built for #creators, #publishers & #platforms. The distinction sounds like marketing ....until you look at the economics. A link is a coin flip. Infrastructure compounds it gets smarter, it expands, it sits inside the workflow... all passively, so you can focus on actual content creation. The companies that win don't sell a better version of an existing category. We became a #rocketship by refusing the category and creating a better one. We don't sell links. We monetize intent. Those are different businesses with very different margins.

What are creators earning in 2026? Get your copy of our Travel Creator Economy Report today: https://lnkd.in/eZMxAPDY. Discover how travel creators and influencers in 2026 are monetising their audiences with destinations and travel brands. This free industry report supported by Stay22 and our partners explores insights from 500 content creators and travel brands from 56 countries so creators and suppliers can build more successful partnerships. Our 30 page report highlights key insights into expectations, success metrics, earnings, travel plans, and evolving challenges in the creator economy. 🤖 71% of creators use AI tools in their processes 🌟 61% monetise with affiliate marketing (+15% from 2025) 💰14% of full-time creators earn USD $75k+ per year️ ❤ This research, lead by our team of Kateryna Topol, Ian Cumming and Matthew Gardiner, is made possible with the support of Stay22 (shout out to Maria Stoyanova and Rami Nuseir) and our industry partners: Travel Trends Podcast, Travel Media Association of Canada (TMAC), ITT - The Institute of Travel & Tourism, Plaza Premium Group, Going Places with Yulia Denisyuk , and Trove Tourism Development Advisors. Thank you! #CreatorEconomy #TravelMarketing #TravelInfluencers #TravelMassive #Stay22

🔥 Our list of top creators in the Travel Massive community has gained over 4,000 views since we announced it last week! Travel creators on this list reach a combined 30+ million consumers looking to book their next adventure. Discover new partners to collaborate with on Travel Massive. Thanks to Stay22 for helping to make this free industry resource possible. 👉 Explore the full lineup at https://lnkd.in/debKEBpU

Another cool collab between Travel Massive & Stay22 – just released a list of top 250+ travel creators with a combined reach of 30+ million consumers looking to book their next adventure. If you're working with travel creators, this is GOLD. If you are a travel creator, it's a good time to get on the list or see what everyone else is doing: 👉 https://lnkd.in/d5Sr8bKU

I’ll give the “we’re an AI-enabled company” label a couple more quarters before it completely disappears. 3 quarters tops. Then it'll be embarrassing to say out loud. We've seen it all before. In the late 90s, public companies were adding .com to their name just to have their valuations jump 15-20%. Their businesses were exactly the same, but because they added those 4 characters, boom. Then, 15 years ago, it was mobile’s turn. Everyone rushed to call themselves "mobile-first." It was a differentiator. For about 2 years. Then nobody said it anymore. Because if you weren't on mobile, you weren't a real business. And AI will follow the exact same arc. Right now it still sounds like something novel and unique. It signals that you're keeping up with the times. But soon enough it won’t matter. In a year or so saying "we're AI-enabled" will sound like saying "we have a website." Congrats, I guess? We all do. Being AI first will be the baseline, not a differentiator. So if I were a founder basing my whole value prop around being “AI-powered,” I would start exploring other routes.

Every few weeks, I have the exact same conversation with someone ridiculously smart at Stay22 (You know who you are. I won't name names because I actually like you.) Him: "But that's branding." Me: "...Is it?" Somewhere along the way, we've started confusing branding with logos, colors, typography, websites, AI citations, LLM visibility, SEO rankings, share of voice, or the latest design trend. Let's be clear those things matter. Alot. They're just not the brand. They're inputs, tools, vehicles etc... Branding is the outcome. 💡 If I say "Apple," "Ferrari," "Patagonia," or "McKinsey," something immediately happens in your brain. Thoughts. Emotions. Expectations. Maybe admiration. Maybe skepticism. Maybe you know exactly what they stand for. That's the brand. ✅ As Marty Neumeier famously put it: "A brand isn't what you say it is. It's what they say it is." Often, I feel we confise brand & design. Design is incredibly important : it makes brands memorable. It creates consistency. It communicates personality. It signals quality. It helps shape perception. But confusing design with branding is like confusing the steering wheel with the destination. Likewise... Ranking n1 in Google isn't branding. Being cited by ChatGPT isn't branding. Having a gorgeous website isn't branding. Winning a design award isn't branding. Those are all means to an end. The end is simple: 1.When the right people hear your company's name, what do they think? 2.What do they feel? 3.Do they remember you? 4.Do they trust you? 5.Do they know why you exist instead of someone else? If the answer is "yes," congratulations : your branding is working. Even if your logo isn't winning awards. Because at the end of the day, customers don't buy your brand guidelines. They buy the story they've already written in their heads. And no amount of perfect kerning can fix a bad one. PS : Thankfully, now we have Riham Fahed as #rocketship brand expert. I now refer the "unnamed person" to him 🤣

Stay22 is hiring! If you know someone in Montreal who's looking for a new challenge in a fast-paced environment (and access to a rooftop basketball court), please DM me 📩 We're currently hiring for these exciting roles: - Partner Success Exec - Sales Development Rep - Talent Acquisition Specialist - multiple positions in Product & Engineering

One thing I used to hate when I started leading product at companies: when the sales team went after partners we didn’t have a solution for yet 😵💫. Now, I love it 😍. It also happened when I joined Stay22. Back then, sales was a much more mature function than product, and it always felt like we were catching up 🏃 (and we still are 😅). How it works is they sell what’s “on the truck” 🛻 but extending it to audiences where our products aren’t performing as well as our core travel target audience (content creators), so we’re constantly throwing spaghettis on the wall 🍝 (like Frederic likes to say) to see what sticks. Over time, I started to see things differently. I realized this dynamic pushes us on the product side to constantly ask ourselves: okay, what would we need to build or improve to make these partners even more successful? 🧠💡 Because the reality is that even if the solution is not perfect for them, they are interested in what we already have to offer, which means there’s an opportunity to go after. So now, our sales motion has become part of our product discovery motion, leveraging the learnings to identify new opportunities 🚀⚡. We go after partners, even with an imperfect solution, and then we tweak it to improve and make it better for them, or even explore and develop new solutions. It might not be the most comfortable way to work 😅. But it sure pushes the entire team to DWIFT (do whatever it f*cking takes) 💪🔥. If you’re in product and face a similar situation, don’t think of sales as a team that only cares about closing deals 🤑. Think of them as a discovery engine. Especially in the B2B environment, they can be a source of inspiration and the best thing you can do is partner with them 🤝

We're excited to sponsor Waypoint London this year.  In just a couple of weeks, we'll be joining travel creators, partners, and industry leaders to explore what's shaping the next chapter of creator monetization. If you're attending, don't miss our panel: Stop Pitching Pageviews. Start Pitching Proof. We'll discuss why traditional performance metrics no longer tell the full story, what brands actually want to measure, and how creators can better demonstrate the real impact of their content. Read more and see what we'll be covering: https://hubs.ly/Q04nljjp0 See you in London. #Waypoint #TravelCreators #CreatorMonetization #TravelIndustry #Stay22