Top News
Beyond the CPM: Rebuilding Value in U.S. Hispanic Advertising
The U.S. Hispanic advertising and media industry is confronting an important moment of transformation. The issue is not a lack of audience growth, cultural influence, purchasing power, or advertiser opportunity. Those fundamentals remain strong. The challenge is that the systems used to plan, buy, measure, and value Hispanic media have not evolved in ways that fully recognize what Hispanic-focused media can deliver. By Gene Bryan - HispanicAd
Entravision Scales Industry-First AI Latino Radio Show “GeeGee & Coyotec” into 5 New Markets Across the Fuego Network
Entravision announced the multi-market expansion of its groundbreaking AI-co-hosted show starring Geraldine "GeeGee" Guzman and Coyotec, the industry’s first Latino AI radio personality. Beginning Monday, August 3rd, the duo brings their signature chemistry, culture, and high-energy format to five new key markets across Entravision’s premier Fuego Network, which targets one of the fastest rising consumers: bicultural & bilingual Latinos.
SBS gains audience in South Florida with CARACOL AMERICA 106.3 FM
Spanish Broadcasting System, Inc. (SBS) announced the growing marketplace popularity of its debut radio station Caracol America 106.3 FM, which was officially recognized during a special visit by the Consul of Colombia to the station's on-air studios in Miami.
Hensley Beverage Company announces Omar Perez as President
Hensley Beverage Company announce dthat Omar Perez will assume the role of President, effective August 1, 2026.
Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence, and Growth. [REPORT]
Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence, and Growth, this report moves past surface-level demographics to document who U.S. Latinas actually are as wealth builders, business owners, financial decision-makers, and brand influencers; and where institutions are failing to keep pace with a cohort already reshaping American consumption, work, and influence.
AI in Healthcare Report 2026. [REPORT]
A national study of 1,548 U.S. adults -- including oversamples of Hispanic, Black, and Asian consumers -- finds that AI chatbots have moved from novelty to a mainstream health information source, but trust and adoption vary sharply by race/ethnicity and gender.
Featured News
- Beyond the CPM: Rebuilding Value in U.S. Hispanic Advertising
- Entravision Scales Industry-First AI Latino Radio Show “GeeGee & Coyotec” into 5 New Markets Across the Fuego Network
- SBS gains audience in South Florida with CARACOL AMERICA 106.3 FM
- Hensley Beverage Company announces Omar Perez as President
- Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence, and Growth. [REPORT]
- AI in Healthcare Report 2026. [REPORT]
- TelevisaUnivision Launches “Latino Mix 103.9/98.3 FM” in Los Angeles
- The Commoditization of Hispanic Advertising Is Hurting Hispanic Media—and the Market It Was Built to Serve
- Garcia Research Launches the Marketing Access Scorecard (MAS)
- Measuring Visibility in the AI Era [REPORT]
- A Latin Beat Is Not a Strategy
- How the Federal Crackdown on DEI Has Made Hispanic Marketing Collateral Damage
- The U.S. Latina Economy: Unlocking New Reach for Your Brand Across Households, Communities, and Generations
- 2026 Hispanic Market Overview Report – DOWNLOAD for FREE
- Does Advertising Still Believe in Its Own Future?
- Which Audio Platforms Over Index for Each Political Party?
Latest News
When Account Planners and Buyers Are Not Like the Consumers They Target
One of the most persistent challenges in advertising is rarely discussed openly: account planners and media buyers often have little in common with the consumers they are trying to reach. They may not live in the same communities, speak the same language, consume the same media, attend the same cultural events, or share the same experiences. This does not make them incapable of developing effective strategies or making sound media decisions. It does, however, make cultural knowledge, reliable research, diverse expertise, and direct engagement with the market essential. By Gene Bryan - HispanicAd
Puerto Rico Food & Beverage Pulse [REPORT]
New Monthly Report Tracks Puerto Rico Food & Beverage Market in Real Time, founded by a Puerto Rico entrepreneur with more than a decade on the island's shelves, the Puerto Rico Food & Beverage Pulse delivers what no mainland data source does — a monthly read of the PR consumer built exclusively on official government data from the island.
2026 FIFA World Cup – Ad Performance Snapshot [REPORT]
The 2026 FIFA World Cup delivered massive results at scale, serving more than 25 billion total TV ad impressions across FOX, FS1, Telemundo, and Universo. This performance was driven by close matches, the growing popularity of the U.S. Men's National Team, and a final match featuring Spain versus defending champion Argentina.
TelevisaUnivision expands Dallas-Fort Worth Radio Portfolio with the Launch of “Amor 107.1”
TelevisaUnivision announced an expansion of its Dallas-Fort Worth radio lineup with the launch of “Amor 107.1 FM,” a new Spanish Adult Contemporary station serving the market.
As the 2026 Midterms Approach, Economy Is Front and Center. [REPORT]
By a wide margin, voters most want candidates running for Congress to talk about economic issues – with many specifically mentioning prices and affordability.
What’s the next merger of Omnicom Media’s brands?
Fasten your seatbelts, everyone. More shoes to drop. By Steve Boehler - Founder, Mercer Island Group & Author
Wapa Media Strengthens Its Leadership with New Appointments
Jorge Hidalgo, CEO of the WAPA Media conglomerate, announced organizational changes today that reflect the company’s commitment to talent development, professional growth and stronger internal leadership.
NBC NEWS AND NOTICIAS TELEMUNDO exclusive US Broadcast of Pope Leo XIV’S – CONCERT FOR PEACE”
NBC News and Noticias Telemundo will serve as the exclusive English- and Spanish-language broadcasters for Pope Leo XIV’s Concert for Peace, airing live Wednesday, July 29, at 1 p.m. ET across NBC and Telemundo. The special will also stream live on NBC News NOW and Noticias Telemundo AHORA.
The 2026 World Cup: A Defining Opportunity to Re-Establish the Importance of the U.S. Hispanic Market
The 2026 FIFA World Cup should be remembered as much more than the largest soccer tournament ever staged. For the U.S. Hispanic advertising, marketing and media industry, it represents a defining opportunity to re-establish the importance of Hispanic consumers to the economic, cultural and commercial future of the United States. The tournament brought together 48 national teams for 104 matches across 16 cities in the United States, Mexico and Canada. Eleven of those host cities were in the United States, placing the world’s most popular sporting event directly inside many of the country’s largest and most influential Hispanic markets. By Gene Bryan / HispanicAd
Understanding the Modern Multicultural Sports Fan—and How to Reach Them Effectively
Every four years, the world seems to move to the rhythm of a single major sporting event: the FIFA World Cup. And while the games themselves capture a massive share of attention, the truth is that the main event is only one small piece of the action. In reality, before a ball is even kicked, the tournament has already begun—not through competition, but through culture. By Nicole Buchanan - Cultural Strategist & Sales Leader
Bauermeister named VP GM of SBS Radio Stations in Puerto Rico, Orlando & Tampa
Radio veteran Fernando Bauermeister has added General Manager responsibilities for Spanish Broadcasting System (SBS) radio stations in Puerto Rico to his current duties of VP General Manager of SBS stations in Orlando & Tampa.
José Pablo “JP” Rodríguez named CEO of Orci
Los Angeles-based Orci agency, has named José Pablo “JP” Rodríguez as their new CEO.
Forget the noise. Follow the market
Right now, while brands are distracted -- retreating into caution, waiting for the political climate to clarify, hedging strategies that should be straightforward -- the U.S. Hispanic market is doing what it has done for two decades without interruption: growing. The purchasing power is at $4.1 trillion. The demographic momentum is structural, not cyclical. The cultural connection is durable. And the competitive space, for the brands willing to step into it with genuine commitment, has rarely been more open. By Hispanic Marketing Council
A Call to Action for the U.S. Hispanic Advertising, Marketing & Media Industry
The planning decisions being made over the next several months will influence billions of advertising dollars in 2027. If the Hispanic industry does not proactively redefine its value proposition today, others will define it for us. This is not the time to wait for invitations. This is the time to demand strategic inclusion—not because it is politically correct, but because it is smart business backed by measurable results.
Gene Bryan Announces Return to HispanicAd to Serve the US Hispanic Advertising, Marketing and Media Industry
Veteran Hispanic media executive to focus on industry intelligence, thought leadership, and advancing the US Hispanic marketplace. After helping guide Spanish Broadcasting System (SBS) through one of the most significant periods in its history, Gene Bryan announced that he will be returning full-time to lead HispanicAd, the independent media and intelligence platform he founded to serve the U.S. Hispanic marketing, advertising, media, and communications industry.
The CMO is no longer the Client
Agencies Don't Have a Marketing Problem. They have a relevance problem. By Ivan Fernandes - Marketing Strategic Advisor
When Marketing Needs a Reset
7 Signs Your Growth Model Is No Longer Built for the Market You’re In. Not every growth problem is a campaign problem. In many cases, what leadership teams are experiencing is a deeper structural issue: the market has changed, but the model guiding marketing has not.
How the Canaries Got Quieted
Marc Pritchard gave the most important marketing speech of the last twenty years. The room applauded. Nothing changed. By Mike Weber - All-in Retail Tech. Experienced Marketer & Growth Leader
MediaCo appoints Brian Fisher as President
Brian Fisher has been appointed President of MediaCo. Albert Rodriguez will continue to serve as Chief Executive Officer, focusing on the Company's long-term strategy, growth initiatives and shareholder value, while Fisher assumes responsibility for leading the Company's day-to-day operations and execution.
Nielsen’s Exit from Puerto Rico Media Measurement Could Create an Industry Crisis
The loss of an independent ratings currency threatens advertising investment, media revenue and the future competitiveness of Puerto Rico’s entire media industry
