Diamonique
Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute).[1] QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988.[2][3] Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations.[4] In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales.[5] Sales of jewelry for QVC have naturally declined as the company has diversified their shopping programming.[6]
On April 15, 2026, parent company QVC Group warned that it was preparing to file for Chapter 11 bankruptcy as soon as the end of that day, citing steadily viewer declines and debt burdens. QVC Group plans to enter a prepackaged restructuring support agreement with its creditors and exit Chapter 11 bankruptcy within no later than 90 days, or by around July 2026.[7] On April 16, QVC Group filed for Chapter 11 bankruptcy protection in the United States District Court for the Southern District of Texas with plans to reduce over $5 billion in long-term debt, which will allow for the company to continue operating while having over $1 billion in debt remaining.[8]
Designers
[edit]Celebrities and fine jewelry designers have designed collections of Diamonique Jewelry for QVC.
- Morgan Fairchild[9]
- Loni Anderson[10]
- Carol Channing[11]
- Judith Ripka[12]
- Paul Klecka[13]
- Tacori[14]
- Erica Courtney[15]
- Tova Borgnine[16]
- Michelle Mone, Baroness Mone[17]
- Scott Kay[18]
- Netali Nissim[19]
- Lisa P. Mason[20]
See also
[edit]References
[edit]- ↑ "Diamonique Corporation v. Wieck Family, Ltd.1" (PDF). United States Patent and Trademark Office. February 11, 2004. Archived from the original (PDF) on 27 August 2017. Retrieved 28 August 2017.
- ↑ "DIAMONIQUE - Trademark Details". JUSTIA Trademarks. Retrieved 28 August 2017.
- ↑ Mott, Elizabeth. "How to Compare Diamonique & Cubic Zirconia". Leaf.tv. Retrieved 28 August 2017.
- ↑ "QVC, Target to Market Jewelry Line". DMN. 29 March 2001. Archived from the original on 26 August 2017. Retrieved 25 August 2017.
- ↑ Levine, Kathy (1 August 1996). It's Better to Laugh...Life, Good Luck, Bad Hair Days & QVC. Pocket Books. ISBN 0671511084.
- ↑ "Liberty Interactive Corporation Reports First Quarter 2017 Financial Results" (Press release). ENGLEWOOD, Colo.: Business Wire. 9 May 2017. Archived from the original on 2017-08-27. Retrieved 2017-08-27.
- ↑ Basu, Reshmi; Randles, Jonathan (2026-04-15). "TV-Shopping Network QVC Plans to File Bankruptcy Imminently". Bloomberg. Retrieved 2026-04-15.
- ↑ Basu, Reshmi (2026-04-16). "QVC Shopping Channel Files Bankruptcy to Cut $5 Billion of Debt". Bloomberg. Retrieved 2026-04-16.
- ↑ Stein, Jeannine (11 June 1993). "Confessions of a Home-Shopping Addict". Tribune Publishing. Retrieved 25 August 2017.
- ↑ "Burt Difficulty Dulls Loni Jewelry Line". New York Magazine. New York: New York Media, LLC. 4 October 1993.
- ↑ Robinson, Gaile (7 June 1991). "On the Woolmark". Tribune Publishing. Retrieved 25 August 2017.
- ↑ Ripka, Judith (18 September 2010). "A Designer From Day 1". Tribune Publishing. Retrieved 25 August 2017.
- ↑ "About". Paul Klecka. 2019. Retrieved 11 Jun 2020.
- ↑ Dennis, Alicia (22 June 2011). "Bella Swan's Engagement Ring: Available on QVC?". Zimbio. Retrieved 25 August 2017.
- ↑ "Erica Courtney Premieres New Collection LOVE, ERICA on QVC". Cision. 31 Aug 2011. Retrieved 16 May 2017.
- ↑ Borgnine, Tova [@TovaBorgnine] (20 December 2016). "ΤΟVΛ® Diamonique Jewelry, only available on #QVC!" (Tweet). Retrieved 26 August 2017 – via Twitter.
- ↑ Gewirtz, Jo (11 December 2015). "Michelle Mone for Diamonique QVC Promo". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
- ↑ QVCtv (29 May 2016). "Scott Kay Filigree Cross 0.25 cttw Diamonique & Sterling Ring on QVC". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
- ↑ QVCtv (13 September 2015). "Netali Nissim for Diamonique 6/10 cttw Evil Eye Ring on QVC". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
- ↑ Mason, Lisa (14 June 2020). "My Movie". YouTube. Archived from the original on 2021-12-14. Retrieved 29 Jun 2020.
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