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HispanicAd Annual Industry Confidence Survey 2026 [PARTICIPATE]
Benchmarking the Outlook, Investment Priorities, Challenges, and Opportunities in U.S. Hispanic Advertising & Media. Your participation is important. All responses are confidential and will be reported only in aggregate. Together, we can provide the industry with valuable insights to better understand where we stand today—and where we are headed tomorrow.
The Advertising Industry Is Growing. So Why Do So Many Media Companies Feel Like They’re in a Recession?
Open nearly any industry forecast for 2026 and you'll find an optimistic picture. By almost every macroeconomic measure, advertising appears to be in excellent health. Yet ask executives running television stations, radio groups, publishers, local media companies, or many multicultural media organizations, and you'll likely hear a very different story.
Winning 2026 Midterm Persuasion Requires Relevance Before Reach. [REPORT]
My Code released Beyond Party Lines: Why Midterm Persuasion Requires Cultural Relevance, a new public report from Intelligence Center from My Code. Drawing on Wave 14 of the Multicultural Political Tracker, fielded in March 2026 among U.S. citizens ages 18 to 64 with specific visibility into AANHPI, Black, Hispanic, and broader multicultural eligible voters, the report gives campaigns, political advertisers, and voter engagement organizations a deeper audience read heading into the midterms.
“Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery. [REPORT]
As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using different methodologies that can produce different answers for the same brand or publisher. Without a shared way to evaluate that data, the industry can’t tell reliable signals from noise, according to IAB, the leading digital advertising trade organization.
Why Does the Economy Look Strong on Paper While Main Street—and Many Hispanic Consumers—Tell a Different Story?
Every day, we're greeted with headlines celebrating the resilience of the U.S. economy. Inflation has eased. Unemployment remains relatively low. The stock market continues to perform well. Economists point to steady GDP growth and healthy corporate earnings as evidence that the economy is on solid footing. Yet ask a small business owner, a local retailer, an advertising executive, or an everyday consumer, and you'll often hear a very different story. By Gene Bryan - HispanicAd
U.S. Marketing Hiring Remains Strong in Q2 2026 as Entry-Level Roles Lose Ground and Remote Hiring Retreats. [REPORT]
Taligence, an executive search firm specializing in senior marketing hires, has once again partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the Q2 2026 U.S. Marketing Jobs Report. Based on an analysis of more than 86,000 in-house marketing job listings throughout the second quarter of 2026, the report shows that the U.S. marketing job market remained resilient despite a modest slowdown following a peak in hiring activity during April.
Featured News
- HispanicAd Annual Industry Confidence Survey 2026 [PARTICIPATE]
- The Advertising Industry Is Growing. So Why Do So Many Media Companies Feel Like They’re in a Recession?
- Winning 2026 Midterm Persuasion Requires Relevance Before Reach. [REPORT]
- “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery. [REPORT]
- Why Does the Economy Look Strong on Paper While Main Street—and Many Hispanic Consumers—Tell a Different Story?
- U.S. Marketing Hiring Remains Strong in Q2 2026 as Entry-Level Roles Lose Ground and Remote Hiring Retreats. [REPORT]
- Beyond the CPM: Rebuilding Value in U.S. Hispanic Advertising
- Entravision Scales Industry-First AI Latino Radio Show “GeeGee & Coyotec” into 5 New Markets Across the Fuego Network
- SBS gains audience in South Florida with CARACOL AMERICA 106.3 FM
- Hensley Beverage Company announces Omar Perez as President
- Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence, and Growth. [REPORT]
- AI in Healthcare Report 2026. [REPORT]
- TelevisaUnivision Launches “Latino Mix 103.9/98.3 FM” in Los Angeles
- The Commoditization of Hispanic Advertising Is Hurting Hispanic Media—and the Market It Was Built to Serve
- Garcia Research Launches the Marketing Access Scorecard (MAS)
- Measuring Visibility in the AI Era [REPORT]
Latest News
A Latin Beat Is Not a Strategy
Why Music and Culture Must Enter the Brief Before the Edit. By J. Carlos Maya
How the Federal Crackdown on DEI Has Made Hispanic Marketing Collateral Damage
The federal government’s March 26, 2026 executive order, “Addressing DEI Discrimination by Federal Contractors,” does not explicitly prohibit companies from marketing to Hispanic consumers. Nevertheless, it has had a substantial—and potentially damaging—effect on Hispanic advertising, media investment and agency relationships. By Gene Bryan - HispanicAd
The U.S. Latina Economy: Unlocking New Reach for Your Brand Across Households, Communities, and Generations
It’s no secret that every marketer is looking for growth. And one of the greatest growth opportunities is hiding in plain sight: U.S. Latinas. By Juliana Gomez, SVP, Client Strategy, TelevisaUnivision
2026 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2026 Hispanic Market Overview - A Call For Unity, Clarity and Undaunted Pride
Does Advertising Still Believe in Its Own Future?
Automating entry-level roles risks a hollowed-out middle management, lost cultural fluency and agency leadership crisis. The widespread use of AI to automate basic tasks has triggered an entry-level talent crisis. While senior agency leaders increasingly rely on automation to streamline baseline tasks, traditional early-career hiring paths have stalled, systematically squeezing out junior talent. By Sylvia Banderas Coffinet - 4As
Which Audio Platforms Over Index for Each Political Party?
2026 marks another U.S. election year and Share of Ear® again shows which audio platforms are the most efficient at reaching specific voting audiences. Audio is not a platform that should be overlooked considering 81% of the voting-age public is reached by ad-supported audio daily. Share of Ear shows how audio can be further leveraged to reach the hearts, minds, and ears of voters.
When Account Planners and Buyers Are Not Like the Consumers They Target
One of the most persistent challenges in advertising is rarely discussed openly: account planners and media buyers often have little in common with the consumers they are trying to reach. They may not live in the same communities, speak the same language, consume the same media, attend the same cultural events, or share the same experiences. This does not make them incapable of developing effective strategies or making sound media decisions. It does, however, make cultural knowledge, reliable research, diverse expertise, and direct engagement with the market essential. By Gene Bryan - HispanicAd
Puerto Rico Food & Beverage Pulse [REPORT]
New Monthly Report Tracks Puerto Rico Food & Beverage Market in Real Time, founded by a Puerto Rico entrepreneur with more than a decade on the island's shelves, the Puerto Rico Food & Beverage Pulse delivers what no mainland data source does — a monthly read of the PR consumer built exclusively on official government data from the island.
2026 FIFA World Cup – Ad Performance Snapshot [REPORT]
The 2026 FIFA World Cup delivered massive results at scale, serving more than 25 billion total TV ad impressions across FOX, FS1, Telemundo, and Universo. This performance was driven by close matches, the growing popularity of the U.S. Men's National Team, and a final match featuring Spain versus defending champion Argentina.
TelevisaUnivision expands Dallas-Fort Worth Radio Portfolio with the Launch of “Amor 107.1”
TelevisaUnivision announced an expansion of its Dallas-Fort Worth radio lineup with the launch of “Amor 107.1 FM,” a new Spanish Adult Contemporary station serving the market.
As the 2026 Midterms Approach, Economy Is Front and Center. [REPORT]
By a wide margin, voters most want candidates running for Congress to talk about economic issues – with many specifically mentioning prices and affordability.
What’s the next merger of Omnicom Media’s brands?
Fasten your seatbelts, everyone. More shoes to drop. By Steve Boehler - Founder, Mercer Island Group & Author
Wapa Media Strengthens Its Leadership with New Appointments
Jorge Hidalgo, CEO of the WAPA Media conglomerate, announced organizational changes today that reflect the company’s commitment to talent development, professional growth and stronger internal leadership.
NBC NEWS AND NOTICIAS TELEMUNDO exclusive US Broadcast of Pope Leo XIV’S – CONCERT FOR PEACE”
NBC News and Noticias Telemundo will serve as the exclusive English- and Spanish-language broadcasters for Pope Leo XIV’s Concert for Peace, airing live Wednesday, July 29, at 1 p.m. ET across NBC and Telemundo. The special will also stream live on NBC News NOW and Noticias Telemundo AHORA.
The 2026 World Cup: A Defining Opportunity to Re-Establish the Importance of the U.S. Hispanic Market
The 2026 FIFA World Cup should be remembered as much more than the largest soccer tournament ever staged. For the U.S. Hispanic advertising, marketing and media industry, it represents a defining opportunity to re-establish the importance of Hispanic consumers to the economic, cultural and commercial future of the United States. The tournament brought together 48 national teams for 104 matches across 16 cities in the United States, Mexico and Canada. Eleven of those host cities were in the United States, placing the world’s most popular sporting event directly inside many of the country’s largest and most influential Hispanic markets. By Gene Bryan / HispanicAd
Understanding the Modern Multicultural Sports Fan—and How to Reach Them Effectively
Every four years, the world seems to move to the rhythm of a single major sporting event: the FIFA World Cup. And while the games themselves capture a massive share of attention, the truth is that the main event is only one small piece of the action. In reality, before a ball is even kicked, the tournament has already begun—not through competition, but through culture. By Nicole Buchanan - Cultural Strategist & Sales Leader
Bauermeister named VP GM of SBS Radio Stations in Puerto Rico, Orlando & Tampa
Radio veteran Fernando Bauermeister has added General Manager responsibilities for Spanish Broadcasting System (SBS) radio stations in Puerto Rico to his current duties of VP General Manager of SBS stations in Orlando & Tampa.
José Pablo “JP” Rodríguez named CEO of Orci
Los Angeles-based Orci agency, has named José Pablo “JP” Rodríguez as their new CEO.
Forget the noise. Follow the market
Right now, while brands are distracted -- retreating into caution, waiting for the political climate to clarify, hedging strategies that should be straightforward -- the U.S. Hispanic market is doing what it has done for two decades without interruption: growing. The purchasing power is at $4.1 trillion. The demographic momentum is structural, not cyclical. The cultural connection is durable. And the competitive space, for the brands willing to step into it with genuine commitment, has rarely been more open. By Hispanic Marketing Council
A Call to Action for the U.S. Hispanic Advertising, Marketing & Media Industry
The planning decisions being made over the next several months will influence billions of advertising dollars in 2027. If the Hispanic industry does not proactively redefine its value proposition today, others will define it for us. This is not the time to wait for invitations. This is the time to demand strategic inclusion—not because it is politically correct, but because it is smart business backed by measurable results.
