Magic in News

Magic, Witchcraft and Superstition in Estonian Newspapers 1850–1980

Authors

  • Tõnno Jonuks Estonian Literary Museum
  • Kristiina Johanson University of Tartu

DOI:

https://doi.org/10.1558/pome.22957

Keywords:

magic, journalism, witchcraft, responses to magic, Estonia

Abstract

This study discusses magic and witchcraft as presented in late nineteenth and early twentieth-century newspaper articles in Estonia. Magic is understood according to its vernacular meaning, including witchcraft, magic, and healing but also fraud, which created a solid but amorphous concept for the common people at this period. A diachronic overview emphasizes how perceptions of magic have changed during time. The material is divided into three groups, covering folkloric, authority-related, and educational reactions to magical acts. According to the material discussed in this article, the majority of relevant news was published because of curiosity, and the dominating attitude is to ridicule the persons who have performed or participated in some magical act.

Author Biographies

  • Tõnno Jonuks, Estonian Literary Museum

    Tõnno Jonuks has studied various forms of religiosity in Estonia from the Mesolithic to the Modern Period, mostly focusing on material sources. Recently his research has been directed more to the recent and contemporary religious and magical practices.

  • Kristiina Johanson, University of Tartu

    Kristiina Johanson has been studying the archaeology of magic via archaeological finds, especially the magical meaning of fossils, pebbles and artifacts interpreted usually as residual finds, such as Stone Age axes in clearly later contexts. Recently she has been interested in magical acts of the contemporary history as reflected in early newspaper articles.

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Published

2025-05-21

How to Cite

Jonuks, T., & Johanson, K. (2025). Magic in News: Magic, Witchcraft and Superstition in Estonian Newspapers 1850–1980. Pomegranate, 25(1–2), 186-215. https://doi.org/10.1558/pome.22957