Intuit Mailchimp

Segmented campaigns can drive 2x more clicks than sending the same email to your entire list. Treating your subscribers like individuals is the secret to a crowded inbox that actually converts. In this video, we break down the most effective ways to segment your audience and get smarter targeting results. Here are the top ways to divide your list: • Behavioral segmentation based on recent purchases or abandoned carts • Location targeting by country, city, or time zone for regional offers • Demographics like age, gender, and income to start with what you know • Email engagement metrics like open rates and click-through rates Mailchimp gives you pre-built segments based on purchase behavior and engagement, so you can start sending targeted campaigns without building everything from scratch. Learn more: https://intuit.me/4ofXTI6 #Mailchimp

Your email and SMS list isn't just a marketing channel. It’s an insurance policy against rising ad costs and algorithm shifts. When it comes to your email list, Jacob Sappington says most brands wait too long to get serious. Leaving your growth in the hands of third-party platforms opens you up to risk, it’s safer (and more profitable) to build a list you actually own. In Chapter 6 of The Ecommerce Playbook, Jacob explains how you should approach list growth and lead captures:  • Start capturing leads on day one. Your list will compound over time.  • Collect zero-party data and use it in your messaging. • Structure popups across mobile and desktop. Read the rest of Chapter 6: How to capture leads by downloading the full report at the link in the comments.

Did you know that SMS open rates sit around 98%? A well-planned SMS marketing strategy can strengthen customer relationships, boost conversions, and work alongside your other channels to create a more complete marketing experience. Let's break down why SMS marketing is one of the most powerful tools for growing your business: 1. Immediate reach allows messages to be delivered almost instantly and read within minutes. 2. High open rates ensure faster customer conversions for time-sensitive updates. 3. Direct action is built around one clear call to action within a focused character limit. 4. Lean channel cost means no design costs, print fees, or additional ad spend. 5. Qualified audience ensures you reach contacts who have explicitly opted in. See how you can grow your brand with Mailchimp SMS. Learn more: https://intuit.me/4viao8T #Mailchimp

Fast is better than flashy. Chris Hall and Colin Dougherty break down how to build a high-converting shop in The Ecommerce Playbook. These Ecommerce Cowboys give out practical tips on how to structure your DTC shop site. Keep your tech stack lean, remove friction, and you’ll have your ecommerce site converting in no time. Tips, tests, and rules the duo swear by:  • Keep it simple. Could a caveman look at your homepage for 3 seconds and grunt out what you sell and how it helps them? • Basic email and SMS automations will do a ton of heavy lifting for you.  • Clear beats clever every time. If a visitor has to wonder what you do, you've already lost. • Use UGC and testimonials to show customers your product is a real, tangible thing. Start treating your site like a sales engine. Read the rest of Chapter 4 of The Ecommerce Playbook, link in the comments.

Growing an agency means finding the right balance between delivering great work and consistently driving new business. For Toronto's Elemental agency, Intuit Mailchimp is the engine behind their monthly newsletters and new business growth. See how they streamline their marketing and keep every client seamlessly in the loop.

Real growth, real fast. JUNG KWAN JANG, a premium wellness brand, recovered $21,000 in revenue in less than 2 months after migrating from an expensive, fragmented platform to Mailchimp. Switch to Mailchimp and get started today: https://lnkd.in/g2T3fMu6

Think summer is a slow season for sales? The data says otherwise. 64% of US shoppers hit Amazon Prime Day. 36% shopped Walmart Deals Week. And with the World Cup landing in July, competition for attention is about to spike. We identified 6 revenue opportunities marketers should be building toward this summer: from SMS-driven utility and goal-based bundling to loyalty "silent launches" that make top customers feel like VIPs. The golden rule, per CommerceNext Co-Founder Scott Silverman: let your data dictate your entry point. Read the full playbook for scaling sales before the Q4 rush: https://lnkd.in/gh69WSsH

If you ask your team what they sell, would they have the same answer? Or would your media buyer say you sell a product, like skincare, while your creative strategist says you sell a feeling, like empowerment? In Chapter 6 of The Ecommerce Playbook, Sarah Levinger shares a vital reminder: You cannot communicate clearly externally if your team is confused internally. Consistency of messaging across your site, ads, and email starts with a unified team psychology. Before you spend another dollar on ad optimization, ask your team: What do we actually sell? Sarah’s advice for building a lasting brand: • Pick 2-3 North Star metrics. Focus only on what moves the needle. • Challenge your assumptions. Do you really know your customer, or do you just know their data? • Slow down. Don’t let saturation panic drive your strategy. Focus and intention win the long game. Read Sarah's full take in Chapter 6 of the Playbook, link in the comments.

This one's going to be good. 👀 Neil Patel is joining us live on June 29 to break down what's actually driving ecommerce growth right now. Neil has helped scale some of the biggest brands on the internet. He'll be joined by Mailchimp's Jack Tam, SVP of Product Development, to cover owned channels, automation, and AI plays that help mid-market brands grow without growing their ad spend. Free. Live. June 29 at 4PM ET. 👉 Register: https://lnkd.in/e7485Fcc #Ecommerce #NeilPatel #EmailMarketing #Mailchimp

Intuit Mailchimp’s automation and segmentation features helped Gruppo Terroni design a welcome journey that boasted a 39% click-through rate, and a winback campaign that drives $8,000 in monthly recurring revenue. When businesses like Gruppo Terroni are ready to scale, they turn to Mailchimp for the tools to power that growth. Swipe to see how Mailchimp helped drive ROI for Gruppo Terroni, and read more here:  https://lnkd.in/gXiD_m9Z