X powers Hollywood fandom and drives box office demand
Hollywood once again turned to X during San Diego Comic-Con to debut its biggest trailers and transform real-time conversation into box office momentum.
From Hall H and Ballroom 20 to premieres around the world, every major reveal unfolded live on X as fans reacted, shared theories, and amplified each moment across the timeline. For studios, that fandom delivered measurable engagement and ticket demand — a true full-funnel moment for the entertainment industry.
Here are the biggest trailer debuts from Comic-Con 2026, viral moments, and the record-breaking conversations they generated on X.
Avengers: Doomsday - 76M
Spider-Man: Brand New Day - 58M
Resident Evil - 36M
Coyote vs. Acme - 18M
Ebenezer - 10M
Clayface - 6M
Other Mommy - 2M
Matchbox: The Movie - 1.5M
Lanterns - 6M
The Lord of the Rings: The Rings of Power - 4M
“Comic‑Con is where entertainment captures the world’s attention and X is where that attention turns into real‑time cultural momentum,” said Nikki Meagher Ludowyke, Head of Media and Entertainment at X. “If you want to launch a trailer, there’s simply no platform like X. It’s where conversation happens instantly and virality takes shape. From the first trailer drop to every fan reaction and theory, studios use X to turn premieres into cultural moments that build anticipation, deepen engagement, and drive audiences to theaters."
