The Xbox boss also noted how, in prior years, their Monday morning briefing was immediately followed by ones from EA, Ubisoft and Sony later that day, which created this "cascade of briefings that the press is having to run to, to get everything done."
So, in order better ensure the announcements made by Microsoft during its press conference "actually land and not end up in the middle of everybody else's news," they opted to push it ahead a day. "Going on Sunday I think will allow us to tell our story, and it will sit there a little more as opposed to everybody else just instantly following up with their own briefings," Spencer explained.Microsoft is gearing up for the launch of its next console, codenamed Project Scorpio, later this year. While the new Xbox console will definitely be discussed at E3, Spencer hinted at the possibility of a pre-E3 event that would cover the hardware itself and allow them to focus more on the games during the expo in June. Alex Osborn is a freelance writer for IGN. You can follow him on Twitter and subscribe to his YouTube channel.
