{"id":309363,"date":"2022-12-19T16:09:44","date_gmt":"2022-12-19T21:09:44","guid":{"rendered":"https:\/\/insightsoftware.com\/?page_id=309363"},"modified":"2026-08-12T14:06:55","modified_gmt":"2026-08-12T18:06:55","slug":"simba","status":"publish","type":"page","link":"https:\/\/insightsoftware.com\/simba\/","title":{"rendered":"Simba"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":199,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-2024-page-builder.php","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Simba","inline_featured_image":false,"_yoast_wpseo_focuskeywords":"[]","footnotes":""},"categories":[],"products":[10553],"roles":[10163],"platforms":[],"industry":[],"business-units":[10806],"product-pillars":[10810],"class_list":["post-309363","page","type-page","status-publish","hentry","products-simba","roles-product-manager"],"acf":{"block_theme_options":[{"enable_dark_theme":true,"custom_background":""}],"breadcrumbs":[{"breadcrumb_title":"Data + Analytics","breadcrumb_url":"https:\/\/insightsoftware.com\/data-and-analytics\/"}],"language_selector":"all","page_type":"product","associated_data_source":false,"associated_product":10553,"associated_area_of_interest":false,"associated_business_unit":10806,"associated_product_pillar":10810,"schema_override":"","new_page_builder":[{"acf_fc_layout":"header","block_theme_options":[{"enable_dark_theme":true,"custom_background":""}],"subheadline":"Module \u2022 Embedded Analytics","h1_title":"The Gold Standard in <span>ODBC & JDBC Drivers<\/span>","text_content":"Production-grade ODBC and JDBC drivers for direct, reliable access to live enterprise data, from the team that co-created the standard in 1992.","main_cta_button":{"title":"Get a Demo","url":"https:\/\/insightsoftware.com\/demo\/simba\/","target":""},"secondary_button_type":"link","secondary_cta_button":{"title":"Get Pricing & Promos","url":"\/request-a-price\/simba\/?product_id=10553","target":""},"secondary_cta_button_text":"","secondary_cta_button_video_url":"","partner_logo":"","partner_logo_url":"","partner_logo_under_image":false,"image_or_lottie_file":"Video","force_full_width":true,"image":486371,"lottie_file":null,"mobile_lottie_file":null,"video_image":486891,"add_video_url":"https:\/\/insightsoftware.wistia.com\/medias\/fs3x8c2me1","include_localized_videos":false,"localized_videos":null,"product_benefits":[{"benefit":"Out-of-the-box Drivers "},{"benefit":"Managed Services "},{"benefit":"Ready to White Label "}]},{"acf_fc_layout":"testimonials","block_theme_options":[{"enable_dark_theme":true,"custom_background":""}],"anchor":"No","anchor_name":"","headline":"","customer_stories":[490408,303710,304059],"cta_button":""},{"acf_fc_layout":"columned_row","anchor":"Yes","anchor_name":"What it Does","subheadline":"WHAT IT DOES","headline":"Engineered for Reliable Enterprise Connectivity","content":"","tabs_or_grid":"grid","columns":[{"image_or_icon":"icon","image":null,"icon":426956,"badge_text_column":"","h3_headline":"Full SQL on Any Source","content":"Run standard SQL against sources that do not natively support it, with the driver compensating for missing functions instead of failing the query.","cta_link":""},{"image_or_icon":"icon","image":null,"icon":405504,"badge_text_column":"","h3_headline":"Query Pushdown","content":"<span data-contrast=\"auto\">Filters, joins, and aggregations push down to the source and run collaboratively between driver and source, so large workloads stay fast under real concurrency.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span>\r\n\r\n&nbsp;","cta_link":""},{"image_or_icon":"icon","image":null,"icon":410492,"badge_text_column":"","h3_headline":"Schema Mapping","content":"Reshape nested or semi-structured data into clean relational tables, ready for BI tools and analytics without custom engineering.","cta_link":""},{"image_or_icon":"icon","image":null,"icon":426929,"badge_text_column":"","h3_headline":"Type Fidelity","content":"Data types map correctly between mismatched source and client systems, so values arrive intact rather than silently coerced or truncated.","cta_link":""},{"image_or_icon":"icon","image":null,"icon":426989,"badge_text_column":"","h3_headline":"Metadata Exposure","content":"Tables, fields, and relationships are exposed so BI tools and pipelines support drag-and-drop exploration and semantic models out of the box.","cta_link":""},{"image_or_icon":"icon","image":null,"icon":426944,"badge_text_column":"","h3_headline":"Enterprise Security","content":"Support for SSO, OAuth, Kerberos, and LDAP, with optional FIPS-compliant encryption for the strictest enterprise and regulated requirements.","cta_link":""}],"tabs":null,"cta_button":{"title":"Explore Simba Drivers","url":"https:\/\/insightsoftware.com\/drivers\/","target":""}},{"acf_fc_layout":"modal_cards","block_theme_options":[{"enable_dark_theme":true,"custom_background":""}],"anchor":"no","main_header":"Everything You Can Do with Simba","anchor_name":"How We Help","cards":[{"card_type":"feature_card","text_color":"light","text_position":"top","is_modal":false,"background_image":486886,"statistic":"yes","icon_up_or_down":"","testimonial_number":"","testimonial_unit":"","card_header":"Move  More Data,  Way Faster","card_content":"Simba drivers are built for large data workloads. Run high-volume queries with consistent speed, stability, and throughput across platforms.","testimonial_name":"","testimonial_company":"","cta_or_logo":"cta","card_cta":"","testimonial_company_logo":null,"card_modal":null},{"card_type":"testimonial_card","text_color":"light","text_position":"bottom","is_modal":false,"background_image":486884,"statistic":"yes","icon_up_or_down":"down","testimonial_number":"15000","testimonial_unit":"+","card_header":"Databricks Customers Worldwide","card_content":"\u201cSimba ODBC connector lets users query Spark data directly from Excel, Tableau, Qlik or others. No complex ETL or data moves needed.\u201d","testimonial_name":"","testimonial_company":"Databricks","cta_or_logo":"cta","card_cta":{"title":"Read Customer Story","url":"https:\/\/insightsoftware.com\/customer-stories\/databricks\/","target":""},"testimonial_company_logo":null,"card_modal":null},{"card_type":"feature_card","text_color":"dark","text_position":"top","is_modal":false,"background_image":486878,"statistic":"yes","icon_up_or_down":"","testimonial_number":"","testimonial_unit":"","card_header":"Talk SQL to  Anything","card_content":"Query structured or unstructured sources using standard SQL. Simba drivers translate behind the scenes so tools work without custom code.","testimonial_name":"","testimonial_company":"","cta_or_logo":"cta","card_cta":"","testimonial_company_logo":null,"card_modal":null},{"card_type":"feature_card","text_color":"dark","text_position":"top","is_modal":false,"background_image":486879,"statistic":"yes","icon_up_or_down":"","testimonial_number":"","testimonial_unit":"","card_header":"From  Chaos to  Queryable  Schema","card_content":"Transform nested or semi-structured data into clean relational tables. Simba makes complex sources easy to work with in SQL-based tools.","testimonial_name":"","testimonial_company":"","cta_or_logo":"cta","card_cta":"","testimonial_company_logo":null,"card_modal":null},{"card_type":"testimonial_card","text_color":"light","text_position":"bottom","is_modal":false,"background_image":486884,"statistic":"yes","icon_up_or_down":"down","testimonial_number":"2000","testimonial_unit":"+","card_header":"Sisense Customers Worldwide","card_content":"\"With Simba drivers and SDK support, Sisense users gained the power to query MongoDB and BigQuery using real SQL for advanced analytics.\"","testimonial_name":"Boaz Farkash","testimonial_company":"Sisense Analytics","cta_or_logo":"cta","card_cta":{"title":"Read Customer Story","url":"https:\/\/insightsoftware.com\/customer-stories\/sisense\/","target":""},"testimonial_company_logo":null,"card_modal":null}],"button_cta":{"title":"Explore Simba Drivers","url":"https:\/\/insightsoftware.com\/drivers\/","target":""},"secondary_button_cta":{"title":"Get Pricing ","url":"https:\/\/insightsoftware.com\/request-a-price\/","target":""}},{"acf_fc_layout":"tabbed_box","block_theme_options":[{"enable_dark_theme":true,"custom_background":""}],"anchor":"No","anchor_name":"How We Help","subheadline":"Use Cases","headline":"Why You Can Do With Simba Drivers","tabs":[{"tab_title":"Connect","h3_title":"Use Drivers to Connect to Your Tools","show_solution_links":false,"solutions":null,"content":"Connect your BI and ETL tools to the sources you run with production-grade drivers that install cleanly and hold up under load, no custom engineering required.","cta_button":{"title":"Learn More","url":"https:\/\/insightsoftware.com\/about-simba-drivers\/","target":""},"include_results_box":false,"results":[{"result_number":"","result_text":"","result_icon":""}],"image":""},{"tab_title":"Enable","h3_title":"Give Your Platform Customers Connectivity","show_solution_links":false,"solutions":null,"content":"Offer your customers a native way to connect popular BI tools to your platform. We build and maintain the driver for you, so your team carries none of the support load.","cta_button":{"title":"Learn More","url":"https:\/\/insightsoftware.com\/simba\/data-connectivity\/","target":""},"include_results_box":false,"results":[{"result_number":"","result_text":"","result_icon":""}],"image":""},{"tab_title":"Embed","h3_title":"Embed Connectivity in Your App","show_solution_links":false,"solutions":null,"content":"License and embed production-grade drivers to expand the connectivity your application offers, adding source coverage without building it yourself.","cta_button":{"title":"Learn More","url":"https:\/\/insightsoftware.com\/simba\/simba-managed-services\/","target":""},"include_results_box":false,"results":[{"result_number":"","result_text":"","result_icon":""}],"image":""}]},{"acf_fc_layout":"erp_slider","block_theme_options":[{"enable_dark_theme":false,"custom_background":""}],"anchor":"No","anchor_name":"How We Help","subheadline":"","headline":"Connectivity for the Sources That Matter","content":"Production-grade ODBC and JDBC drivers covering enterprise databases, warehouses, cloud platforms, NoSQL stores, and APIs, each built and maintained by the team that co-created the ODBC standard. Browse the full catalog to confirm coverage for your sources.","change_default_logos":null},{"acf_fc_layout":"accordion","block_theme_options":[{"enable_dark_theme":false,"custom_background":""}],"anchor":"No","anchor_name":"","subheadline":"Real-World Results","headline":"Proven Across the Most Demanding Data Environments","content":"The connectivity behind the platforms enterprises rely on every day.","image_or_lottie_file":"image","image":"","position":"left","accordion_row_text":"","accordion_section":[{"section_title":"Why Databricks Chose Simba for Connectivity","section_content":"Databricks needed reliable, standards-based connectivity so their customers could connect the BI and analytics tools they already used. Simba provided the driver technology behind that connectivity, proven at scale across demanding data environments, and became the partner Databricks trusted for the Spark connectivity experience.","image":"","solutions":null,"cta_button":{"title":"Learn More","url":"https:\/\/insightsoftware.com\/customer-stories\/databricks\/","target":""}},{"section_title":"McKesson Keeps Mission-critical Healthcare Data Flowing ","section_content":"McKesson needed reliable connectivity for mission-critical healthcare data and could not afford disruption when switching drivers. The move to the Simba ODBC driver was plug and play, a simple switch with no hiccups and no delays, keeping critical data flowing without interruption.","image":"","solutions":null,"cta_button":{"title":"Read More","url":"https:\/\/insightsoftware.com\/customer-stories\/mckesson-case-study\/","target":""}},{"section_title":"Sisense Embeds Simba Connectivity and Builds its Own Driver","section_content":"Sisense wanted to give non-technical business users seamless access to complex, fast-changing data sources, without pulling its best engineers off the core product. Sisense embedded Simba's ODBC connectors and used the Simba SDK to quickly build its own custom driver. Business users can now connect Sisense to sources like MongoDB and Google BigQuery and query billions of rows through SQL, with no code required.","image":"","solutions":null,"cta_button":{"title":"Read More","url":"https:\/\/insightsoftware.com\/customer-stories\/sisense\/","target":""}}]},{"acf_fc_layout":"content_block","block_theme_options":[{"enable_dark_theme":false,"custom_background":""}],"anchor":"No","anchor_name":"","main_header":"","subheading":"","h2_heading":"Ready to See Simba Data Connectivity in Action? ","show_solutions_links":false,"solutions":null,"content":"","image_or_lottie_file":"image","form_id":false,"form_heading":"","position":"below","image":"","lottie_file":null,"mobile_lottie_file":null,"video_image":null,"video_url":"","single_testimonial":null,"button_cta":{"title":"Explore Drivers","url":"https:\/\/insightsoftware.com\/drivers\/","target":""},"secondary_button_cta":"","show_review_stars_under_buttons":true},{"acf_fc_layout":"faqs","block_theme_options":[{"enable_dark_theme":false,"custom_background":""}],"anchor":"No","anchor_name":"","subheadline":"","headline":"Frequently Asked Questions","content":"","faqs_section":[{"section_title":"What is data connectivity?","section_content":"Data connectivity is the layer that lets applications and BI tools query data sources reliably. Drivers built on open standards like <strong>ODBC and JDBC<\/strong> translate between your tools and your databases, warehouses, cloud services, and APIs"},{"section_title":"Will the driver hold up under heavy query loads?","section_content":"Yes. Filters, joins, and aggregations <strong>push down to the source<\/strong> and run collaboratively between driver and source, so large workloads stay fast under real concurrency instead of dragging the source down. The same connectivity technology runs in <strong>the most demanding production data environments<\/strong> in the world."},{"section_title":"What happens when a source system changes or updates?","section_content":"Each driver is <strong>maintained by the team that co-created the ODBC standard<\/strong>, so when a source system releases an update, the driver is ready and issues are resolved by the people with the deepest knowledge of the standard. That is the difference from in-house or auto-generated drivers, which go stale the moment a source changes and leave your team owning the fix."},{"section_title":"Does my data get copied or moved?","section_content":"No. <strong>Direct data federation<\/strong> means your BI tools and AI systems query live data where it lives, rather than copying it or moving it through ETL pipelines that break when source systems change. That means fresher data, fewer points of failure, and no infrastructure debt from pipelines, which matters most in regulated environments where data movement is a compliance question."},{"section_title":"Why not just use a free or open-source driver?","section_content":"Open standards mean anyone can build a driver. The difference shows in production: whether it performs under load, survives source-system updates, and comes with expert support. <strong>Free drivers are free until they break and your team owns the fix.<\/strong>"},{"section_title":"What does it connect to?","section_content":"Enterprise databases, data warehouses, cloud platforms, NoSQL stores, and REST APIs. Each driver is <strong>built and maintained by the team that co-created the ODBC standard<\/strong>, rather than auto-generated, so coverage comes with depth and reliability on the sources that matter most rather than shallow support spread thin."},{"section_title":"Can I embed or redistribute the drivers? ","section_content":"Yes. Drivers can be embedded into your application or offered to your platform's customers, with licensing aligned to embedded and internal use cases. For custom needs, the <strong>Simba SDK and Managed Services<\/strong> build and maintain drivers for you, the same toolkit Simba's own engineering team uses."},{"section_title":"How is Simba different from broad-coverage connectivity vendors?","section_content":"Simba competes on <strong>depth, not driver count<\/strong>. The connectivity technology most competitors license externally is developed and owned by Simba, which means deeper source access and faster resolution when a source system changes, rather than the shallow coverage that comes from racing to support as many sources as possible."}]}],"campaigns":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Simba | Data Connectivity Solutions for Unified Applications<\/title>\n<meta name=\"description\" content=\"Simba is a complete data connectivity platform that enables fast &amp; reliable integrations across all your data sources for seamless analytics. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insightsoftware.com\/simba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simba\" \/>\n<meta property=\"og:description\" content=\"Simba is a complete data connectivity platform that enables fast &amp; reliable integrations across all your data sources for seamless analytics. Learn more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insightsoftware.com\/simba\/\" \/>\n<meta property=\"og:site_name\" content=\"insightsoftware\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/insightsoftwareoutcomes\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T18:06:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@insightsoftware\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insightsoftware.com\/simba\/\",\"url\":\"https:\/\/insightsoftware.com\/simba\/\",\"name\":\"Simba | Data Connectivity Solutions for Unified Applications\",\"isPartOf\":{\"@id\":\"https:\/\/insightsoftware.com\/#website\"},\"datePublished\":\"2022-12-19T21:09:44+00:00\",\"dateModified\":\"2026-08-12T18:06:55+00:00\",\"description\":\"Simba is a complete data connectivity platform that enables fast & reliable integrations across all your data sources for seamless analytics. Learn more here.\",\"breadcrumb\":{\"@id\":\"https:\/\/insightsoftware.com\/simba\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insightsoftware.com\/simba\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insightsoftware.com\/simba\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/insightsoftware.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Simba\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insightsoftware.com\/#website\",\"url\":\"https:\/\/insightsoftware.com\/\",\"name\":\"insightsoftware\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/insightsoftware.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/insightsoftware.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/insightsoftware.com\/#organization\",\"name\":\"insightsoftware\",\"url\":\"https:\/\/insightsoftware.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/insightsoftware.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/insightsoftware.com\/wp-content\/uploads\/2020\/12\/insightsoftware-logo-color.svg\",\"contentUrl\":\"https:\/\/insightsoftware.com\/wp-content\/uploads\/2020\/12\/insightsoftware-logo-color.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"insightsoftware\"},\"image\":{\"@id\":\"https:\/\/insightsoftware.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/insightsoftwareoutcomes\/\",\"https:\/\/x.com\/insightsoftware\",\"https:\/\/www.linkedin.com\/company\/outcomes-by-insightsoftware\",\"https:\/\/www.youtube.com\/channel\/UCYLQVc6Uik6y361Z-VgR9kA\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Simba | Data Connectivity Solutions for Unified Applications","description":"Simba is a complete data connectivity platform that enables fast & reliable integrations across all your data sources for seamless analytics. Learn more here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insightsoftware.com\/simba\/","og_locale":"en_US","og_type":"article","og_title":"Simba","og_description":"Simba is a complete data connectivity platform that enables fast & reliable integrations across all your data sources for seamless analytics. Learn more here.","og_url":"https:\/\/insightsoftware.com\/simba\/","og_site_name":"insightsoftware","article_publisher":"https:\/\/www.facebook.com\/insightsoftwareoutcomes\/","article_modified_time":"2026-08-12T18:06:55+00:00","twitter_card":"summary_large_image","twitter_site":"@insightsoftware","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/insightsoftware.com\/simba\/","url":"https:\/\/insightsoftware.com\/simba\/","name":"Simba | Data Connectivity Solutions for Unified Applications","isPartOf":{"@id":"https:\/\/insightsoftware.com\/#website"},"datePublished":"2022-12-19T21:09:44+00:00","dateModified":"2026-08-12T18:06:55+00:00","description":"Simba is a complete data connectivity platform that enables fast & reliable integrations across all your data sources for seamless analytics. Learn more here.","breadcrumb":{"@id":"https:\/\/insightsoftware.com\/simba\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insightsoftware.com\/simba\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/insightsoftware.com\/simba\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/insightsoftware.com\/"},{"@type":"ListItem","position":2,"name":"Simba"}]},{"@type":"WebSite","@id":"https:\/\/insightsoftware.com\/#website","url":"https:\/\/insightsoftware.com\/","name":"insightsoftware","description":"","publisher":{"@id":"https:\/\/insightsoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insightsoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/insightsoftware.com\/#organization","name":"insightsoftware","url":"https:\/\/insightsoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/insightsoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/insightsoftware.com\/wp-content\/uploads\/2020\/12\/insightsoftware-logo-color.svg","contentUrl":"https:\/\/insightsoftware.com\/wp-content\/uploads\/2020\/12\/insightsoftware-logo-color.svg","width":"1024","height":"1024","caption":"insightsoftware"},"image":{"@id":"https:\/\/insightsoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/insightsoftwareoutcomes\/","https:\/\/x.com\/insightsoftware","https:\/\/www.linkedin.com\/company\/outcomes-by-insightsoftware","https:\/\/www.youtube.com\/channel\/UCYLQVc6Uik6y361Z-VgR9kA\/"]}]}},"_links":{"self":[{"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/pages\/309363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/users\/199"}],"replies":[{"embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/comments?post=309363"}],"version-history":[{"count":8,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/pages\/309363\/revisions"}],"predecessor-version":[{"id":498539,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/pages\/309363\/revisions\/498539"}],"acf:term":[{"embeddable":true,"taxonomy":"product-pillars","href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/product-pillars\/10810"},{"embeddable":true,"taxonomy":"business-units","href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/business-units\/10806"},{"embeddable":true,"taxonomy":"products","href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/products\/10553"}],"wp:attachment":[{"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/media?parent=309363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/categories?post=309363"},{"taxonomy":"products","embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/products?post=309363"},{"taxonomy":"roles","embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/roles?post=309363"},{"taxonomy":"platforms","embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/platforms?post=309363"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/industry?post=309363"},{"taxonomy":"business-units","embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/business-units?post=309363"},{"taxonomy":"product-pillars","embeddable":true,"href":"https:\/\/insightsoftware.com\/wp-json\/wp\/v2\/product-pillars?post=309363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}