Tech

A State-Owned Chinese Company You've Never Heard Of Has Replaced Microsoft At CES

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Before last year's CES even began, Microsoft announced it wouldn't attend the show in 2013. 

Microsoft had a huge booth in 2012 where it showed off the yet-to-be-released Windows 8 operating system for PCs and tablets. It was a big deal.

Today, Microsoft's booth space has been replaced by Hisense, a state-owned Chinese electronics company that's making a big push in the U.S. with several new television sets, including Smart TVs powered by Google TV.

As Microsoft struggles with reportedly low Windows 8 sales, it's pretty interesting to see an unheard of Chinese company swoop in and tackle the next big thing in consumer electronics: TV. 

Here's a quick look at some of the stuff Hisense showed off:

hisense 110 inch 4k tv
Steve Kovach, Business Insider
hisense gesture control TV
Steve Kovach, Business Insider
hisense 3D TV
Steve Kovach, Business Insider
hisense android phones
Steve Kovach, Business Insider

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Steve is a senior correspondent at Business Insider. Previously, he was a deputy editor at Tech Insider and senior editor for the tech section of Business Insider. He's appeared on CNN, CNBC, MSNBC, Sirius XM, and Marketplace.