Reddit, Inc.

The internet is crowded with fake-hot takes, sponsored recs, and AI slop. So we brought receipts. Vanity Fair dug into our beauty report, "The People’s Beauty Index," highlighting what beauty communities have been saying all along: the best advice comes from real people with real routines and very strong opinions. “No-makeup makeup” is losing steam, experimental looks are climbing, and Reddit communities are shaping what people try next. Come for the trend data. Stay for the sunscreen lore. https://lnkd.in/gh4TQyNi

Beauty is getting a community edit. Today, we’re launching “The People’s Beauty Index,” Reddit’s first beauty report exploring how people are discovering products, building routines, defining personal taste, and making purchase decisions through real conversation. Across Reddit’s beauty communities, people are not just chasing trends. They are comparing notes, asking specific questions, sharing lived experience, and helping one another figure out what actually works. One signal says it all: nearly 7 in 10 beauty shoppers say they feel more confident buying a product after reading about it on Reddit. Because beauty advice hits differently when it comes from someone who has been there. See how Reddit communities are changing how people discover, decide, and define beauty. “The People’s Beauty Index”: https://lnkd.in/gjNbAbPp

Today, we shared Reddit’s  Q2 2026 earnings results. It was another strong quarter for the business, highlighting our consistent and differentiated growth. A few highlights: - Achieved 61% total revenue growth YoY, reaching $805M  - Grew total users to 514M+ WAUq (+24% YoY) and 130M+ DAUq (+18% YoY) - Eighth consecutive quarter of GAAP profitability - Ad revenue increased  64% YoY, driven by consistent growth in impressions and pricing - Free Cash Flow was $261M, representing 32% of total revenue This quarter, we also launched our "People Are the Best" brand marketing campaign that celebrates the people and communities at the heart of Reddit. When you look across the more than 300 publicly traded tech companies, there’s only one that combines this type of growth, profitability, and efficiency: Reddit. Learn more in r/RDDT: https://lnkd.in/gbGja_73

Reddit met Jimothy and immediately knew he was important. Saleah Blancaflor’s piece in Inc. Magazine on Jimothy, Seattle’s newly famous raccoon, is really about something bigger than one neighborhood icon. It’s about where internet culture actually gets shaped. Reddit, wasn’t just reacting to the moment. It became the town square: part fan club, part group chat asking, “Wait, do we need a bobblehead already?” And the scale is wild: r/Seattle saw 29 million views as Jimothy took off, while the brand-new r/JimothyTheRaccoon community, started this week, has already pulled in 43,000 views. Reddit communities turn a local curiosity into cultural signals. Read more: https://lnkd.in/eTAqn9rF

I hope you did the whole talk anyway. Shout out to u/Amygdali_lama from r/mildlyinfuriating for this one.

The internet is better when people show up as themselves. Reddit proves it every day, across millions of communities. So thank you to everyone who makes this place more human, more helpful, and way more interesting. People Are The Best, and some truths deserve to be said in a Times Square-sized font.

🎶 In Snooooo York, the BEST people is what Reddit is made of 🎶 We brought Soccer People Are The Best to life in NYC as part of Reddit’s “People Are The Best” campaign, a celebration of the millions of people whose conversations, recommendations, and lived experiences make Reddit unlike anywhere else. Whether it’s live match reactions, tactical breakdowns that go way deeper than expected, or conversations that somehow outlast the final whistle, it’s all powered by people showing up and sharing real opinions, real experiences, and real connection. NYC showed up exactly how soccer people on Reddit show up every day: passionate, funny, and simply the best. Soccer people, you never disappoint. Thanks for being the best.

"As the rest of the internet becomes more automated, summarized - Reddit is still messy and human and authentic. And the more fake social media or the rest of the internet becomes, the more Reddit stands out." Reddit Co-founder and CEO Steve Huffman joined Maxwell Tani and Ben Smith to discuss Reddit's 21st cakeday, why authentic human conversation matters more than ever, how Reddit approaches AI partnerships, and so much more. Check out the latest episode of Mixed Signals from SEMAFOR wherever you get your podcasts or watch the full conversation: https://lnkd.in/ghafQHkZ

Reddit communities remind us how refreshing it is to have authentic conversations about real experiences and real opinions with real people. The wild plot twist breakdowns, the relatable recommendations, and the passionate fandoms keep Reddit’s TV communities alive. These communities are where fandom is born and where it thrives well beyond the last episode. To all of the people in the Reddit TV communities, we thank you for keeping the conversation going. This is our thank you to you. You can’t replace the human spark. People truly are the best. For more: https://lnkd.in/gvjfhpbY