175 pages : 28 cm

Examines five typefaces from throughout the evolution of type design; teaches designing with text type, designing with display type, and traditional skills; discusses color; and presents type specimens and twelve projects

Includes bibliographical references (page 172) and index

Ch. 1 Basics of typography : Origins of the alphabet ; Type terminology ; Type measurements -- Ch. 2. Five classic typefaces : Classifications ; Characteristics ; Old Style / Garamond -- Transitional / Baskerville -- Modern / Bodoni ; Egyptian / Century expanded ; Sans serif / Helvetica ; Type families ; Exercise / Identifying typefaces -- Ch. 3. Designing with text type : About type ; Letterspacing and wordspacing ; Linespacing / leading ; Line length / Measure ; Type arrangements -- Paragraph indications ; Creating emphasis ; Grids -- Ch. 4. Designing with display type : Selecting display type ; Arranging display type ; Optical considerations ; Punctuation ; Display initials ; Modifying type -- Ch. 5. Color : Spot colors ; Process colors ; Projected colors -- Ch. 6. Projects : Solving design problems ; Five Classic typefaces ; Type arrangements ; Typestyles ; Paragraph indications ; Expressive words ; Visually enhanced quotation ; Early letterform ; Grids ; Brochure ; Experimental typography ; Ransom note ; Logos -- Ch. 7. Traditional skills ; Copyfitting ; Comping ; Copy preparation -- Ch. 8. Type specimens : Classifications ; Old Style ; Transitional ; Modern ; Egyptian / Slab serif ; Sans serif ; Decorative / novelty ; Script and Black Letter ; Ornaments / Icons / Flourishes ; Ch. 9. References and resources : Punctuation ; Typesetting / Digital design

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