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ORCIDPervasive Advertising 2011
- Hans Jörg Müller, Florian Alt, Daniel Michelis:
Pervasive Advertising. Human-Computer Interaction Series, Springer 2011, ISBN 978-0-85729-351-0 - Hans Jörg Müller, Florian Alt, Daniel Michelis:
Pervasive Advertising. 1-29 - Ursula Stalder:
Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space. 31-56 - Peter van Waart, Ingrid Mulder
, Cees de Bont:
Meaningful Advertising. 57-81 - Kurt Partridge, Bo Begole:
Activity-Based Advertising. 83-101 - Harley Lorenz Geiger:
A Standard for Digital Signage Privacy. 103-117 - Hamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown:
Targeted Advertising on the Handset: Privacy and Security Challenges. 119-137 - Rui José, Jorge C. S. Cardoso:
Opportunities and Challenges of Interactive Public Displays as an Advertising Medium. 139-157 - Christine Bauer, Sarah Spiekermann:
Conceptualizing Context for Pervasive Advertising. 159-183 - Martin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen:
Managing Advertising Context. 185-205 - Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles:
Social Networks in Pervasive Advertising and Shopping. 207-225 - Berardina De Carolis:
Adapting News and Advertisements to Groups. 227-246 - Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu:
Deploying Pervasive Advertising in a Farmers' Market. 247-267 - Nick Taylor, Keith Cheverst:
Rural Communities and Pervasive Advertising. 269-286 - Johann Schrammel, Elke E. Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi:
Attentional Behavior of Users on the Move Towards Pervasive Advertising Media. 287-307 - Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi:
Ambient Persuasion in the Shopping Context. 309-323 - Max Meier, Gilbert Beyer:
Interacting with Sound. 325-342 - Bernadette Emsenhuber:
Scent Marketing: Making Olfactory Advertising Pervasive. 343-360
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