Hear from leaders on why, even in the most ambitious transition towards a circular economy, collection and recycling systems will always be needed. Every part of the system has a role to play in scaling them.
Each year, 3.5 million tonnes of plastic waste in Brazil goes mismanaged, much of it ending up in rivers that feed some of the country's most important freshwater ecosystems. A systemic transformation to waste management could recover BRL 14 billion annually in recyclable value.
We have partnered with the City of Recife and the Brazilian Ministerio do Meio Ambiente, with input from local stakeholders and support from global brands including Mars, Nestlé, PepsiCo, and Unilever, and philanthropic partner Clean Rivers. Together, we aim to explore the feasibility of a new approach to developing collection and recycling systems for packaging – one we hope could inform national policy and become a model for similar cities.
Hear from the Mayor of Recife, the Foundation's Latin America Lead, and leaders at Mars, Nestlé, PepsiCo, and Unilever on why they're backing it. Learn more here: https://lnkd.in/evfU3rEB
Thank you: Juliana Arantes Durazzo Marra - Corporate Affairs, Sustainability and Communications Director, Unilever Brazil, Luisa Santiago, Latin America Lead at the Ellen MacArthur Foundation, Jean-Luc Negrier - Head of Packaging Sustainability, Nestlé, David Allen, Vice President Sustainable Packaging, Global Sustainability Office, PepsiCo, Recife Mayor, Victor Marques and Feliks Bezati, Global Circular Packaging Director, Mars Inc.
Prefeitura da Cidade do Recife
Government of Brazil