Allyson Kapin, of Frogloop.com, has a terrific post on the demographics of fundraising. The question is, "Where Is Everybody?"

Kapin cites lots of research showing that, generally speaking, direct mail increasingly is read by people 65 and over. Baby Boomers, who can be as young as their mid-forties and as old as 63, tend to respond to email; and the Millennials are on their cell phones, checking in on their social networking sites.

However, don't get entrenched in age stereotypes. The demographic of social networks increasingly skews older as more and more mature adults find their way to Facebook, YouTube, LinkedIn, Twitter, and the social action sites.

Oh, how much easier it would be if we could, as fundraisers, just target one or even two media. But, the fact is that we must continue to run integrated campaigns that hit as many media channels as possible.

Related:

• Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising
• How Your Nonprofit Can Reach Baby Boomers with Social Media
• The Young Are Wired for Social Media: Is Your Nonprofit?

Grant writing takes time and skill. Would it make sense to hire a professional grant writer? We put that question to a veteran in the field, Jake Seliger of Seliger Associates. Read about the pros and cons of going outside your nonprofit for grant writing expertise.

Take our poll and let us know how you handle grant writing at your organization.

Here are links to some of the best discussions of the proposed reduction in the charitable tax deduction for taxpayers who earn more than $250,000, part of President Obama's 2010 budget.

• The Chronicle of Philanthropy reports that there is evidence that charitable giving is more affected by the economy than by changes in the charitable deduction.

• The Washington Times said that Democrats and Republicans are pouring cold water on President Obama's plan to cut the charitable deduction.

• The Philanthropy Journal has an article by Wachovia Trust Nonprofit and Philanthropic Services. Charts of rates before and after 2011 and advice to nonprofits such as "Nonprofit organizations may want to avoid putting too much emphasis on tax advantages when working with affluent donors."

• The NY Times provides reactions from a range of groups and individuals to the reduction in the charitable deduction for wealthy people.

• Slate explains how the charitable tax deduction reduction is linked to Obama's "Health Care Piggy Bank."

• Forbes columnist Daniel Indiviglio says Obama is "Short-Changing Charities," and his tax plan could hurt the very people he wants to help.

• The Wall Street Journal headlines a blog post about the tax deduction reduction, "For the Rich, Government Is the New Charity."

The key question here seems to be, "Are wealthy people so motivated by their tax deduction that they would actually pull or reduce their philanthropy if that deduction goes down?"

What do you think? Weigh in with our poll.

For people first coming into contact with the nonprofit world, especially those accustomed to the ways of the business sector, nonprofit organizations can seem strange, with unfamiliar customs and methods.

Willie Cheng, author of Doing Good Well: What Does (and Does Not) Make Sense in the Nonprofit World, is such a person. A former partner in Accenture, a global management consulting company, he has spent his retirement working with and for nonprofit organizations on boards and as a volunteer. Cheng was formerly chairman of the National Volunteer & Philanthropy Center and began applying what he had learned as a management consultant to nonprofit work.

Read our review of Cheng's book and our interview with him covering some of the hot button issues for nonprofits.