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Rhys Elliott January 15, 2021December is always a big month for games. Each year, the holiday period is packed with new releases and seasonal game updates, and many consumers have more free time to play. All these things typically lead to increased engagement. This year was no different, but the newly released PlayStation 5 and Xbox Series X|S...
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Tom Wijman December 18, 2020As 2020 is finally drawing to a close, it’s time for us to turn the spotlight onto next year. In terms of trends, 2021 is shaping up to be a hugely positive year for the games market, which will start to return to normalcy after an exceptional growth period. In the coming weeks, we’ll publish...
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Remer Rietkerk January 8, 2021In-game marketing is a complex undertaking, especially in 2021, which is one of the many reasons we’ve worked hard to make it simple with Newzoo Expert for Brands and Agencies. Gaming is ubiquitous. By the end of 2021, there will be a staggering 2.8 billion gamers worldwide, and people across all ages and demographics are...
View full articleTom Wijman November 4, 2020In our new Global Games Market Report quarterly update, we forecast that the games market will grow 19.6% to $174.9 billion this year. This number is $15.6 billion higher than our previous forecast, which we made early on in the pandemic. Armed with companies’ financial results for H1 2020, we can now see the impact of...
View full article Claim your first insights and high-level takeaways from our 2020 Global Mobile Market Report in this free version, which you can download by filling in the form on the right. The report is the only complete overview of the world’s mobile market, featuring actionable insights into the mobile game economy—globally and in key regions across the world....
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