Customer buying habits are changing. For #ISVs, pay-as-you-go and self-serve are becoming a bigger part of how products are offered, bought, and adopted. AWS Marketplace can help power that shift. But building the end-to-end process behind it can still be daunting. > Can customers subscribe easily? > Can they register without help? > Can they provision quickly? > Can they reach value before they lose interest? Behind those questions sits a lot of work across Product, Engineering, CRM, Finance, Support, Sales, and Alliance teams. That is where PLG/PAYG either works as a customer adoption route, or becomes hard to scale. Cloudsoft.io has created a practical implementation guide for ISVs building PLG/PAYG through #AWSMarketplace. It sets out the technical and business requirements behind a full end-to-end automated solution. Download the guide if self-serve is on your roadmap. https://hubs.li/Q04kwngx0 We’ll also be at AWS Summit New York on 17 June. Come and talk to us. #Marketplace #AWSSummit #ProductLedGrowth #PAYG #PLG #SelfServe
Cloudsoft.io
IT Services and IT Consulting
Edinburgh, Scotland 3,970 followers
Powering seamless adoption of your product in the enterprise
About us
Cloudsoft is a specialist software engineering business focused on product adoption and extensibility within the cloud ecosystem. We partner with cloud service providers (CSPs) and independent software vendors (ISVs) to power seamless interaction between their platforms and their target customers' tech stack—accelerating adoption, improving resilience, and unlocking long-term customer value.
- Website
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http://www.cloudsoft.io
External link for Cloudsoft.io
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- Edinburgh, Scotland
- Type
- Privately Held
- Founded
- 2009
- Specialties
- cloud computing, multi-cloud application management, open source software, Brooklyn, AWS, Amazon Web Services, Cloud Migration, software engineering, software development, cloud cost optimisation, Hybrid IT management, Orchestration, environment-as-code, Service orchestration, ITSM, observability, Cloud Networking, Security, SaaS, ISV, Google, and Microsoft
Products
Cloudsoft Interoperability
Workload Automation Software
Cloudsoft is a specialist software engineering business focused on product adoption and extensibility within the cloud ecosystem. We partner with cloud service providers (CSPs) and independent software vendors (ISVs) to power seamless interoperability between their platforms and their target customers' tech stack at scale —accelerating adoption, improving resilience, and unlocking long-term customer value. We do this through building alongside your product, to ensure your customers out of the box experience, allows you deliver value from Day One.
Locations
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Primary
Get directions
Edinburgh, Scotland EH4 2HS, GB
Employees at Cloudsoft.io
Updates
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A warm welcome to Vicky Glynn, who joins #Cloudsoft as Head of Go To Market and Partnerships. https://lnkd.in/e_9yEmsV Vicky rejoins Cloudsoft at an important time, as we continue working with software and cloud companies on the practical barriers that shape customer value: buying journeys, migration paths, implementation, deployment, and adoption. She brings more than 20 years’ experience across enterprise #technology, product, service delivery, data partnerships, commercial growth, and go-to-market leadership. Her role will focus on strengthening Cloudsoft’s go-to-market strategy and relationships with the software and cloud companies we support. Welcome (back) to Cloudsoft, Vicky. #GoToMarket #CustomerAdoption #SoftwareCompanies #CloudEngineering
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Following our recent inclusion in the UK’s Best Workplaces™ 2026 list, Cloudsoft has now also been recognised in the UK’s Best Workplaces for Development™. • #9 among medium-sized organisations • #4 in the Information Technology sector For us, this recognition matters because great engineering environments do not happen by accident. Cloudsoft works on complex adoption, integration, onboarding, and migration challenges for ISVs operating in enterprise environments. That only works when people are continuously learning, sharing knowledge openly, and developing through real technical work. A huge thank you to the team who make Cloudsoft what it is. Read more: https://lnkd.in/ef_YsSsd #UKBestWorkplaces Great Place To Work #BestWorkplaces #EmployeeDevelopment #EngineeringCulture #B2BTech #CloudEngineering
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AWS has set a 31 July 2026 deadline for eligible partners to implement Partner Revenue Measurement on at least one product listing. For Alliance teams, PRM is not just a technical task. It is how AWS gets a clearer view of the consumption your product drives. That matters for your AWS partnership story, co-sell conversations and future planning. Cloudsoft is funded to support eligible ISVs through PRM implementation. We help identify the right route across Resource Tagging, User Agent String or Marketplace Metering, then support the implementation so it does not sit unresolved between Alliance, Product and Engineering. If PRM is on your AWS plan, now is the time to work out what your product needs. Book a PRM scoping call with Cloudsoft. https://lnkd.in/ecH2EzJz
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It’s official! We’re excited to share that Cloudsoft has ranked #23 among medium-sized organisations in the UK’s Best Workplaces™ 2026 and #10 in the Tech category, recognised by Great Place To Work® UK. This recognition is based on confidential employee feedback. It follows our recent certification and reflects the culture our team builds every day... one grounded in trust, collaboration, and deep technical work. Cloudsoft succeeds because of the people behind it. #Engineers who care about solving hard problems. A team that shares knowledge, supports each other, and takes pride in the work we ship. Thank you to everyone who makes Cloudsoft what it is. Read more: https://lnkd.in/erJUNSbS #GreatPlaceToWork #BestWorkplacesUK #BestWorkplacesTech #WorkplaceCulture #TechCulture
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Many cloud products win enterprise deals but still struggle to reach real usage across customer environments. Integration work. Security reviews. Multicloud complexity. Today we’re discussing what actually moves cloud products from purchase to adoption with Amazon Web Services (AWS) and experienced B2B SaaS product leaders. Live today. Register: https://lnkd.in/e-spvJZy Jason P. Alasdair Hodge Rajesh Easwaramoorthy Lewis Weir #SaaS #CloudSoftware #ProductLeadership #EnterpriseSoftware #B2BSoftware
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How to Drive Cloud Product Adoption in the #AI Era Product-led growth doesn’t remove integration complexity. One-click signup doesn’t mean one-click value. Adoption slows when your product requires: – #Enterprise integration – Secure #data ingestion – Alignment with #cloud provider architectures We work alongside #AWS and leading #ISVs to reduce that last-mile friction. Join us for a live discussion on what actually drives activation, usage and expansion in Cloud SaaS. REGISTER NOW https://lnkd.in/e-spvJZy #ProductLedGrowth #CloudSaaS #SaaS #SaaSAdoption #CloudArchitecture #B2BTech
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Register here → https://lnkd.in/eZsemnpy When onboarding feels like a project, adoption slows. - Weeks of integration work. - Security reviews. - Manual configuration. - “Just one more” connector. That friction shows up in activation, expansion and time-to-value. We’re discussing what to change at the engineering level - live with Cloudsoft.io, Amazon Web Services (AWS) and experienced #SaaS product leadership. Register here → https://lnkd.in/eZsemnpy #EnterpriseSoftware #SaaS #ProductLeadership #TimeToValue #PlatformEngineering Jason P. Rajesh Easwaramoorthy Alasdair Hodge
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Great to see Ashleigh Gray sharing her experience at Cloudsoft.io this week. She’s been with us for nearly four years and has grown from Senior to Lead Cloud Engineer in that time. It’s always good to see the people doing the work out there talking about what that journey actually looks like. Proud of her. #Cloudsoft #CloudEngineering #WomenInTech #TechCareers #CloudComputing
Great to be invited back to The University of Edinburgh by Edinburgh CloudSig to chat about careers in tech, and to share some of my Cloudsoft.io experience with the up-and-coming generation. Firstly, a huge well done to the organisers ⭐️ These events take so much effort behind the scenes and your hard work last night really paid off! It's great to see such curiosity about the cloud, and I hope these events snowball into something great for everyone involved. It’s super encouraging to see the next wave of engineers thinking critically about AI, cloud, careers, and where the industry is heading. I know the future of tech is in good hands 🙌 I was also very lucky to share the panel with such experienced and inspirational folks. The range of perspectives across generations and different paths into cloud made the advice far richer than any one of us could’ve given alone. I might 'only' be 10 years into my career (😅), but I'm still taking notes and learning from my peers! Thanks again for having me, I can't wait to see where you guys go next ⭐️
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Cloud software products don’t stall because the features are weak. They stall because real-world environments are messy. For this session, we’re bringing together people who’ve seen that up close. https://lnkd.in/e-spvJZy - Jason P. from Amazon Web Services (AWS), working with ISVs inside complex enterprise stacks. - Rajesh Easwaramoorthy Kumar Easwaramoorthy, who’s scaled cloud-native products in high-growth environments like Aviatrix. - Alasdair Hodge, who sees first-hand where adoption slows after go-live. Three perspectives. One problem: traction that doesn’t turn into scale. The core message is simple: adoption isn’t a post-sale clean-up job. It should be part of your product strategy. If this feels familiar, we’re taking the conversation further in our upcoming webinar. Save Your Seat. #SaaS #Enterprise #ProductLeaders #ProductLeadership #B2BSoftware #EnterpriseSoftware #ProductStrategy #TimeToValue #WebinarWednesdays #SaveYourSeat
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