McFadyen Digital

This 4th of July carries special significance as we celebrate the semiquincentennial of American independence. For 250 years, generations of Americans have embraced challenges, pursued opportunity, embraced the transaction of commerce, and worked to strengthen their communities. That same spirit of innovation, collaboration, and perseverance continues to inspire us today—in business, in service, and in everyday life.   Wishing everyone a safe and Happy Fourth of July!

Adobe Commerce’s June 2026 release quietly closes four gaps that B2B teams have historically paid custom development to solve: >> Requisition list sharing, so the person who builds the cart and the person who approves the PO can finally be different people. >> Seller-assisted buying, with a built-in audit trail for orders your team takes by phone or email. >> Company hierarchies on Adobe Commerce as a Cloud Service, so multi-entity clients can mirror their real org chart. >> Quick and grid ordering, so your most loyal repeat buyers can skip product discovery entirely. None of these are flashy. All of them used to cost real development budget. Our Adobe COE Lead, Matias Palacios shares his opinions on what this means for existing Adobe Commerce customers, especially B2B ones. #AdobeCommerce #B2BCommerce #adobepartner

For manufacturers and distributors on Adobe Commerce, the complexity you're managing isn't a niche problem. Customer-specific pricing. Account hierarchies. RFQ workflows. Multi-tier price books. ERP dependencies. 100,000+ SKU catalogs. These are table stakes for your segment. And Adobe Commerce as a Cloud Service was engineered for exactly this level of complexity. The Composable Catalog Data Model handles large variant catalogs. B2B drop-in components cover company accounts, purchase orders, quote management, and requisition lists natively. API Mesh handles ERP integration without the point-to-point maintenance overhead. The argument for staying on PaaS used to be complexity. That argument is getting harder to make. Our latest blog post breaks down these challenges and more as you look at end of life upgrade scenarios and Adobe Commerce. Link in the comments. #B2BCommerce #Manufacturing #Distribution #AdobeCommerce #Ecommerce

Join McFadyen Digital and Algolia as we show how we transformed a complex industrial B2B catalog into a live agentic commerce experience in under four weeks using Algolia Agent Studio.    In this session, you’ll see how modern AI retrieval changes the buying journey: - AI agents that resolve incorrect part number searches - Context-aware recommendations grounded in real catalog data - Image-based product discovery - Search + conversational buying experiences working together Save your spot 👇 https://lnkd.in/dRQKB3XZ #AgenticCommerce #B2BCommerce #Algolia #AISearch #B2BCatalogs

Join us on July 16th, as we share how we transformed a complex industrial B2B catalog into a live agentic commerce experience in under four weeks using Algolia Agent Studio.

86% of AI agent-mediated transactions are at risk of abandonment when something goes wrong in the purchase process. Not projected. Already happening. Accenture modeled 50,000 synthetic consumers across 24 countries and that is the number they came back with as presented at the Mirakl Summit in New York this month. Here is what it actually means in practice: AI agents are already selecting products based on data completeness, pricing accuracy, inventory availability, and fulfillment reliability. The buy box is not going away. It is moving into the agent layer. And it does not wait for organizations to catch up. Twenty-five percent of products discovered through LLM-based search were 3P marketplace items that won over their 1P counterparts — not because they were better products, but because their data was more complete and their fulfillment metadata was accurate. That is a present-tense revenue problem, not a future AI strategy question. The companies winning this moment — Lowe's, Ulta Beauty, Home Depot — did not start from an AI roadmap. They started from the operational questions AI depends on: Is our catalog structured well enough to be chosen by an agent? Can our suppliers keep pricing and inventory current at the speed AI-mediated transactions require? Do our 1P and 3P teams share a definition of what good catalog performance looks like? If those answers are uncertain, a more sophisticated AI strategy does not close the gap. It surfaces the problems faster. The competitive distance in commerce right now is being created by organizations that did the foundational work before the AI stakes got this high. The ones that did not are running out of runway to catch up. Full perspective in the link below. And if you want an honest view of where your commerce operation stands, the McFadyen AI Commerce Readiness Audit is at audit.mcfadyen.ai.

Marketplace is shifting from a channel to an operating model -- and the conversations at Mirakl's Outpace Summit made that clearer than ever. Our own Jeff Mikos broke down the key themes he took away from the event: why dropship and marketplace thinking needs to evolve, how supplier ecosystems are being reimagined, and what AI readiness actually means for product data and catalog quality. If you're a distributor, manufacturer, or retailer thinking about where marketplace fits in your commerce strategy, this is worth 3 minutes. Read Jeff's full takeaway below. #MarketplaceCommerce #MiraklSummit #B2BCommerce #AgenticCommerce

Your buyers are already using AI to research vendors. The question isn't whether AI agents will influence B2B purchasing decisions. They already do. Google's Universal Cart. Gemini querying your catalog in real time. Agent Payments Protocol completing transactions without a human in the loop. If your product data isn't structured for machine readability, you're not in the consideration set -- and you'll never know it. We broke down exactly what this means for distributors and manufacturers, and what to do about it now. Link in comments. #B2BCommerce #AgenticCommerce #AISearch #GoogleIO

We are excited to share that on the heels of our growth with Adobe Partners and advancement to the Gold solution partner level, we have renewed our Adobe Commerce Specialization! We are proud of our team as we continue to expand our Adobe partnership with tools and solutions bringing value to our clients. #AdobePartner #partnerships #commerce

As a longstanding Mirakl partner, we are excited to be sponsoring and kicking off Mirakl Summit today in NYC together with our CEO, Tom M McFadyen, and Mirakl CEO, Adrien Nussenbaum. Mirakl's big message this year is to outpace the competition. That's driven by AI and connectivity of solutions! Their investments in their platforms like Connect and Ads are enabling and placing their clients where their customers are searching for products. #MiraklSummit #AI #Marketplaces #Dropship #AICommerce