Join INMA's one-of-a-kind European news media study tour series with visits to Madrid's leading publishers, broadcasters, and digital disruptors. Site visits will explore subscription growth, advertising diversification, AI integration, and audience-first newsroom transformation. Attendees will gain insight into how Spanish media balance tradition with reinvention, experiment with new business models, and confront platform challenges. The study tour will showcase Madrid’s role as a creative hub shaping the future of European journalism.