Dress Codes

At PURE, we mean business. But this is no place for a suit and tie. Pack clothes that are light, vivid, and free-spirited — just like our community’s mindset.

Completely casual attire. It’s going to be hot, hot, hot at our thought leadership festival, so wear your most colourful, breathable clothes.

We’re starting chic with all black – and a pop of PURE personality, of course. Wear a flash of colour amidst the darkness, symbolising the statement you want to make throughout the week. 

*no shorts or trainers please

Tonight, we celebrate the mavericks whose work ripples across regions, communities and the world at large. The PURE Awards won’t be the only icons glittering under the night sky…

A tribute to your collective momentum. For our final evening, arrive in tassels, feathers, fringes or floaty fabrics; whatever feels good as The Movement continues.