X and WFA Settle, but the Brand Safety Wars Are Far From Over

The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.

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Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree

The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad [...]

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Elon Musk’s X and WFA End Multiyear Legal Spat

X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.

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Beyond the Console: Xbox Maps the Gaming Ad Ecosystem

Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.

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Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks

The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been [...]

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Meta Pushes Back on AI Fears With an Optimistic Pitch

CEO Mark Zuckerberg unveiled a film on Facebook that kicks off a broader paid and earned campaign around Meta's AI vision.

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Google Ups Capex Guidance to At Least $195B as AI Spending Balloons

Google signaled that its AI spending spree is only accelerating, as it leans on third-party compute to meet surging demand.

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Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget

Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live

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Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI

Real AI success should be measured through revenue and conversion impact.

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Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer

The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed [...]

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IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds

The reliability of IP-based identity mapping is under increasing scrutiny.

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Insights on Marketing’s Future From the Adweek Press Hour

The ideas, tensions, and trends shaping brands, culture, media, creativity, and business growth.

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The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing

Plus, positioning media as the middle, not the end of your marketing process.

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Book Publishers Sue Google Over AI Training, Escalating a Legal Standoff

Hachette, Cengage, and Elsevier allege that Gemini was built on pirated books, an allegation that comes as web publishers weigh abandoning Google Search altogether.

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The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment

Price's appointment comes after a string of board and C-suite departures at the adtech company.

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