Talk about extreme makeovers: John Malone's Starz Entertainment Group is rebranding all of its 13 pay TV networks, doling out new on-air looks and logos for each of the channels.
The seven networks that fall under the Encore rubric will get tied much more umbilically to Encore as a brand, a process that "will consolidate all of the channels under one master unit," said Jerry Maglio, exec veep of marketing for SEG.
"Thematic multiplexes" is the way Encore describes its six network extensions, but now, instead of Westerns or Mystery getting the boldface treatment in all of the marketing, Encore will dominate the ads. It'll be Encore Westerns and Encore Mystery, …
Westside Gazette; April 13, 2006
Daily Variety; June 29, 2005
Broadcasting & Cable; January 9, 2006
Hotel & Motel Management; May 16, 2005
Marketing to the Emerging Majorities; April 1, 2006
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