#AI search and social influencers are the new go-to sources for B2B buyers - @TheDrum shares key highlights from Forrester's B2B Summit EMEA forr.com/48vajGe #ForrB2BSmmit
Forrester
@forrester
Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.
- @TechRepublic showcases our top 10 emerging technologies for 2025. The article includes insights from @BrianHForr about why agentic AI, synthetic data, and humanoid robots particularly stand out on this year’s list.
- In turbulent times, #B2B leaders must go beyond the initial advice of “don’t panic”. @forrester VP, Research Director Matt Selheimer emphasizes the importance of mastering change leadership and continually evaluating risk to navigate volatility effectively. Learn more here:
- The unpredictability of recent tariffs has left global companies struggling to adapt. In this @nytimes article @forrester's Principal Analyst @jaypattisall shares insights on how advertisers are navigating this shifting landscape.
- Think success with AI is primarily a technology challenge? Think again. In this episode of What It Means, Vice President and Principal Analyst @jgownder explains why the most effective AI strategies take a human-centric approach. forr.com/41RhjcV #ForresterPodcast
