Goyslop

Various items at an American supermarket; the items being sold are commonly described by the term

Goyslop is an antisemitic internet slang term for ultra-processed foods, fast food, and other mass-produced products, framed by conspiracy theorists as a tool used by Jewish elites to keep non-Jews unhealthy and compliant.

The term is a compound word joining goy, a Hebrew and Yiddish word for a non-Jew or gentile, and slop, meaning food waste or refuse of low quality. The term has been described as a variant of an antisemitic conspiracy theory that Jews seek to promote inferior goods in order to weaken non-Jewish populations. The New York Times described the term as built on the premise that Jewish elites purposefully feed the masses "cheap, enfeebling swill", expressed online through references to "goycattle" being herded to their troughs.

Goyslop attracted mainstream attention in late 2024 in the context of American debates over ultra-processed food, and again in early 2026 when James Fishback, a Republican candidate in the 2026 Florida gubernatorial election, used it publicly at campaign events.

Origin and spread

The term's first known use was on 4chan in 2016, when a poster described In-N-Out Burger as "greasy goyslop food". By 2019, the term was being used on the same platform with explicit conspiratorial framing, with one poster asking how a "functional society" could result from feeding children "GOYSLOP".

The term gained visibility through the white supremacist internet personality Nick Fuentes and his fanbase, known as Groypers, who helped carry far-right internet vocabulary into more mainstream online spaces. Phillip Hamilton, an editor at Know Your Meme, said the term's spread accelerated after 2022 due to relaxed content moderation on X. The term has gained particular popularity in online far-right spaces, becoming a recurring term across platforms including Reddit, X, and Instagram.

Mainstream and youth usage

By 2026, The New York Times reported that use of goyslop had spread well beyond far-right online communities into ordinary teenage slang, including among Jewish students, often stripped of its original antisemitic intent. One New Jersey high schooler interviewed by the paper estimated that most students at his school were familiar with the term, and said that although he understood its origins in antisemitic conspiracy theory, his peers used it simply to criticize corporations rather than Jews. Abebe compared this trajectory to other instances of fringe internet jargon "breaking containment" into mainstream youth speech, largely shorn of its original political meaning, while cautioning that such normalization can also allow extremist ideas to enter the mainstream through "glib, uninterrogated jokes". The Anti-Defamation League criticized the New York Times column, saying that teenage adoption did not change the term's origin as an antisemitic slur rooted in white supremacist conspiracy theories.

Usage

President Donald Trump with a McDonald's fast-food spread at the White House in 2019.

Goyslop is used primarily to refer to fast food and ultra-processed snacks, including sodas, chips, and chain restaurant meals. Jewish-American newspaper The Forward distinguishes its conspiratorial framing from ordinary criticism of ultra-processed food or corporate food practices, noting that while "large corporations profit off of making cheap, low-nutrition food", there is "no larger conspiracy or nefarious aim beyond, well, profiting off of cheap burgers". The term has extended beyond food to include entertainment, including films and television.

Commentators have distinguished goyslop from the broader internet usage of slop to describe low-quality, mass-produced content generally. Hamilton said ordinary "slop" describes anything "slapped together just to offer the bare minimum level of entertainment," whereas goyslop carries the added implication that the material is "produced by Jewish people for non-Jewish people to indoctrinate, harm or brainwash them." A related term, ZOGslop (or ZOGchow), referencing the Zionist Occupation Government conspiracy theory, has circulated since at least 2017 and is sometimes used to mock Donald Trump's fondness for McDonald's by casting him as gluttonous and beholden to Jewish or Zionist interests.

In politics

The word gained broader public attention in late 2024 after a viral photograph showed Robert F. Kennedy Jr. eating a McDonald's meal alongside President Donald Trump and other political figures, despite Kennedy's public stance as a critic of ultra-processed food. Commentators in far-right online spaces used the image to debate whether goyslop or ZOGslop best described a McDonald's meal.

In February 2026, James Fishback, a candidate for the Republican nomination in the 2026 Florida gubernatorial election, used goyslop at a campaign event at the University of Central Florida while criticizing school cafeteria food, saying: "But if you wanted kids to fail, if you wanted to set our kids up for failure, you would feed them the absolute goyslop in our cafeterias." The JTA and The Times of Israel both reported that the ADL criticized the usage and identified the term as rooted in antisemitic internet culture. Asked by Moment why he used the term, Fishback said: "Because it's funny. Get a life." WUFT subsequently reported that Fishback used the term again at a University of Florida event in March 2026.

Mark Pitcavage, a senior research fellow with the Anti-Defamation League's Center on Extremism, said the joking framing of terms such as goyslop makes antisemitic ideas more likely to spread, and compared unwitting use of the term to other words and phrases with antisemitic origins that have entered casual speech.

Coverage

Academic work on antisemitic online language has referenced the term directly. A 2024 IEEE conference paper on antisemitic terminology detection included goyslop among seed terms used to identify antisemitic language in far-right social media.

See also

• Antisemitic canard
• Online antisemitism
• Spiritually Israeli