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Analysis

Attention Capital
In Development
Attention Capital founder Josh Stein explains why audiences are now a measurable asset class.
The masses at VidCon 2026; Cannes Lions host Matthew Marsh; Inoxtag climbs Mount Everest.
In Development
Leverage indie film has never had to build, on display at the industry gatherings that are reshaping what counts as proof in Hollywood.
The Debut
Big biz
Even the most loyal fans of the distributor are not pleased with its $75 million partnership with Google DeepMind to develop AI workflow tools.
A24 logo with background
In Development
After years of guarding its creative process, A24 is giving Google DeepMind a seat at the table. The films aren’t the asset, but the workflow is.
From left: "Obsession" director Curry Barker, "Backrooms" director Kane Parsons, and a still from the Issa Rae vertical production "Screen Time."
In Development
The real story behind “Backrooms” and Issa Rae's “Screen Time” is compression — the craft of concentrating audience attention into a window short enough to make something feel essential.
Atmosphere
In Development
"Backrooms" and "Obsession" are likely to kick off a rush of studios trying to sign prominent creators, but artists should be wary of what the system is really offering.
'Club Kid' filmmaker Jordan Firstman; 'Teenage Sex and Death at Camp Miasma' stars Gillian Anderson and Hannah Einbinder surround filmmaker Jane Schoenbrun; John Travolta receives an honorary Palme D'Or.
In Development
As Hollywood retrenches, Cannes and Cannes Lions increasingly reflect the same industry-wide question: where audiences, capital, and cultural influence are moving next.
LOS ANGELES, CALIFORNIA - MARCH 01: (L-R) Sean Astin, President, SAG-AFTRA, and Duncan Crabtree-Ireland, SAG-AFTRA National Executive Director and Chief Negotiator, attend the 32nd Annual Actor Awards at Shrine Auditorium and Expo Hall on March 01, 2026 in Los Angeles, California.  (Photo by Rodin Eckenroth/Getty Images)
The tentative agreement reached between the guild and the studios closes some key loopholes in AI protections for likeness while keeping the door open for future conversation.
Q'orianka Kilcher Avatar
"The New World" actress Q'orianka Kilcher sued James Cameron after the director said Neytiri's chin was based off her own.
CANNES, FRANCE - MAY 28: Members of the audience applaud during the Closing Ceremony of the 70th annual Cannes Film Festival at Palais des Festivals on May 28, 2017 in Cannes, France.  (Photo by Pascal Le Segretain/Getty Images)
In Development
The festival markets may be declining, but data shows festival audiences growing. For festivals ready to adapt, that's great news for filmmakers: It's where the real opportunity lies.
Greta Gerwig at the 96th Annual Oscars held at Ovation Hollywood on March 10, 2024 in Los Angeles, California.
Magical thinking
If Greta Gerwig’s “Narnia” is a critical and commercial success upon its IMAX release, all recent history indicates Oscar nominations are bound to follow, regardless of what month the film comes out.
Markiplier at Iron Lung premiere
In Development
One creator forced open a door that wasn't supposed to exist. Now the question is whether anyone else can walk through it.
Top of The Line Weekly
A weekly digest that captures the best of our Top of the Line coverage.

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