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Futurum Group has acquired ETR

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

AI Cloud Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

Agentic AI
June 17, 2026
Article
Article

Is Databricks CustomerLake the Agentic CDP That Breaks Martech’s Silos for Good?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Databricks CustomerLake's agentic AI consolidates marketing stacks, automates campaigns, and solves fragmentation in traditional customer data platforms....
Agent Trust
June 16, 2026
Article
Article

Will Salesforce and Databricks Redefine AI Agent Trust or Deepen Platform Lock-In?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce and Databricks are addressing enterprise demands for trustworthy AI agents while potentially deepening platform...
eTrigue’s New “Hyper-Personalization” Shows a New Level of AI in Channel Marketing—and the Enterprise Software Experience
June 16, 2026
Article
Article

eTrigue’s New “Hyper-Personalization” Shows a New Level of AI in Channel Marketing—and the Enterprise Software Experience

Futurum Research at The Futurum Group examines how eTrigue’s Insights Messaging uses generative AI to deliver “hyper-contextualized” one-to-one partner marketing at scale, signaling a broader shift in enterprise applications from...
Zendesk's Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service
June 16, 2026
Article
Article

Zendesk’s Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, explores how Zendesk's acquisition of Beams signals a strategic pivot toward agentic AI-powered employee service management, positioning...
Will Salesforce's $3.6B Fin Deal Redefine the Agentic Enterprise Standard?
June 15, 2026
Article
Article

Will Salesforce’s $3.6B Fin Deal Redefine the Agentic Enterprise Standard?

Salesforce's $3.6B acquisition of Fin signals a major shift toward agentic enterprise solutions. The deal accelerates autonomous AI agents in customer service, raising stakes for competitors and redefining what AI-first...
The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?
June 15, 2026
Article
Article

The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?

Nick Patience, VP & Practice Lead at Futurum, examines the US export-control action that took two Anthropic models offline globally — and what it means for enterprise AI continuity planning...

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