GTIA Innovate Awards
The GTIA Innovate Awards recognize IT service providers (ITSPs) who are actually delivering deployed AI solutions with measurable business impact—for their customers or inside their own organizations. This isn’t an awards program for ideas, pilots or hype. Innovate celebrates execution. What’s working today? What’s driving outcomes? What can your peers learn from?
Submissions are closed. Winners will be announced at ChannelCon 2026, August 3-5, in San Diego.
What the Innovate Awards Celebrate
The Innovate Awards spotlight AI solutions that are:
- Deployed and in production—not conceptual or experimental
- Validated with real evidence of business impact
- Vendor-neutral with no product bias
- Designed and delivered by ITSPs solving real problems
- Driving customer value, efficiency or new revenue
If your team has delivered AI that works, this is your stage.
Finalists take the stage at ChannelCon 2026, the channel’s most prestigious platform, to present their solutions live. Winners are chosen through a combination of expert evaluation and peer voting—ensuring recognition that is credible, unbiased and grounded in real-world validation.
Who Should Apply?
The program is open to all IT service providers, including MSPs, solution providers and tech consultants, operating in North America who have deployed AI in a measurable, business-changing way. If you’re a GTIA member, this is a chance to strengthen your credibility and stand out as a proven operator.
Non-members are welcome to apply as well. Your $195 entry fee includes:
- A full one-year GTIA ITSP membership GTIA ITSP membership
- Access to $3M in GTIA business resources
- Free registration to ChannelCon 2026
- Award submission
What Winners & Finalists Receive
Finalists receive:
- Live finalist presentation at ChannelCon
- Recognition in GTIA announcements and media
- Exposure to peers, partners and industry leaders
- Visibility across GTIA and ChannelCon platforms
- Proof that your AI investments deliver results
- Finalist designation for marketing, sales and recruiting
- Invitation to GTIA Board Chair’s Dinner at ChannelCon 2026
Category winners receive:
- $20,000 cash award
- Speaking opportunity at a future ChannelCon
- GTIA-created digital content about their AI solution
- Winner designation for marketing, sales and recruiting
Ready to Submit Your AI Success Story?
If you’ve built an AI solution that delivers real impact, the channel needs to see it.
Important Dates
- Submissions due: May 8, 2026
- Finalist notifications: Early June
- Live presentations and winner selection: ChannelCon 2026, August 3-5 in San Diego
