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Research

Exclusive insights, research and trends from the Global Technology Industry Association (GTIA).

Q2 Channel Economic Tracker 2026

Channel optimism holds as oil, tariffs and war keep pressure on

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AI Adoption in the Channel

What ITSPs are actually doing, what’s working and where to start.

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Q1 Channel Economic Tracker 2026

Channel hedges bets on Q1 economic outlook

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State of the Channel 2026

Exclusive insights into channel trends impacting MSPs and tech vendors

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State of the Channel 2026: ANZ

Strategic AI adoption from ANZ balances steady growth with operational maturity

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State of the Channel 2026: ASEAN

High-growth momentum from ASEAN fuels innovation and competitive transformation

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State of the Channel 2026: Benelux

Collaborative ecosystems from BENELUX unlock new value and differentiation opportunities

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State of the Channel 2026: DACH

Structured growth and technical rigor from DACH guide next-generation channel models

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State of the Channel 2026: UK& Ireland

Market evolution and digital ambition from UK&I drive next phase of growth

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Channel Economic Tracker - December 2025

Channel economic sentiment split at the close of the year

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Channel Trends in Cybersecurity 2025 - DACH

Aufschlussreiche Kanalforschung aus der DACH-Region

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Channel Trends in Cybersecurity 2025 - Benelux

Perceptive cybersecurity research from Benelux

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Channel Trends in Cybersecurity 2025 - ASEAN

Perceptive cybersecurity research from ASEAN

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Channel Trends in Cybersecurity 2025 - ANZ

Perceptive cybersecurity research from ANZ

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Channel Trends in Cybersecurity 2025 - UK and Ireland

Perceptive cybersecurity research from UK and Ireland

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Channel Trends in Cybersecurity 2025 

Engage customers who view cyber resilience as a business-critical necessity

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Channel Economic Tracker - November 2025

Channel sentiment around tariffs and trade policy show uncertainty across several indicators.

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Channel Economic Tracker - October 2025

Sentiment around tariffs and trade policy takes an optimistic turn

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Channel Economic Tracker - September 2025

Sentiment shows economic unpredictability and uncertainty

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Channel Economic Tracker - August 2025

Economic sentiment shifts for ITSPs in North America

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Channel Economic Tracker - July 2025

Positive economic sentiment, but ITSPs more murky looking forward

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SMB Technology & Buying Trends 2025

Insights and takeaways from today's small-business customers

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Channel Economic Tracker - June 2025

Economic fears may have eased slightly, according to channel firms

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Channel Economic Tracker - May 2025

Monthly update measures industry sentiment on the U.S. economy

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State of the Channel 2025

Exclusive insights into channel trends impacting MSPs and tech vendors

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State of the Channel 2025 ANZ Brief

Exclusive channel research from Australia and New Zealand

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State of the Channel 2025 ASEAN Brief

Insights and channel trends in ASEAN countries

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State of the Channel 2025 Benelux Brief

Latest channel insights for Belgium, the Netherlands and Luxembourg

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State of the Channel 2025 Benelux Brief (Dutch)

Laatste kanaalinzichten voor Belgium, Nederland en Luxemburg

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State of the Channel 2025 DACH Brief (Deutsch)

Einblicke aus Deutschland, Österreich und der Schweiz

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State of the Channel 2025 DACH Brief (English)

Insightful channel research from Germany, Austria and Switzerland

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State of the Channel 2025 UK & Ireland Brief

Channel research and trends from the United Kingdom and Ireland

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IT Industry Outlook 2025

10 trends to watch across the IT channel

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State of the Channel 2024

Market insights impacting IT channel businesses

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State of the Channel 2023

Top channel trends and business challenges

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