Adbiz

The University of Florida's commercial radio stations are getting a new sales partner: the publicly traded licensee led by Chris Forgy. The company will take over advertising for the Gainesville AM/FM pair in September in an arrangement that also makes Saga Communications a partner in training the school's journalism students.

AI is transforming the content search and discovery experience, but an ungrounded large language model (LLM) can only answer based on its training data. This, says Gracenote, limits its ability to stay current. In the world of TV, this limitation can have a negative impact on the user experience.

For years, audio advertising — broadcast radio, streaming audio and podcast alike — carried the same quiet problem. Buyers loved the format and they loved the audiences, but what they could not prove was reach. That is starting to change, and the whole category is better for it.

XR Extreme Reach and AdImpact have partnered to help deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact's measurement data with XR's ad serving insights, and is designed to deliver local market visibility and faster reporting.

Advertisers can’t buy listeners who don’t hear ads, and AM/FM radio reaches nearly double the percentage captured by the combined ad-supported audience of Spotify, Pandora, and podcasts, according to new data from Edison Research at SSRS.

The selection of ARC Software is designed to centralize affiliate research, maintain station and contact information, streamline agreement workflows, and strengthen long-term station relationships across the affiliate network for a faith-based audio content creator and distributor.

“With entries from over 40 countries, New York Festivals TV & Film Awards honors the exceptional and innovative content being created today on all continents and seen across all platforms," said EVP Rose Anderson. "We respect the achievements of the many talented men and women who make up the worldwide creative community."

There are some 68 million Hispanics in the US, but only 5% of ad budgets target this lucrative and trendsetting consumer audience. This was shared across the 2026 Hispanic Radio Conference in Phoenix in late May, and proved to be a passionate topic of discussion on the latest NASBA Broadcast Advocate podcast.

Radio and TV commercials are outperforming the average with Baby Boomers and Gen X, according to new YouGov data. The numbers point sellers toward a clear next step: layering in digital products to close the gap with Millennial and Gen Z consumers.

As the second half of 2026 begins, it has become abundantly clear that the accident attorney specialty firm founded in Orlando in 1988 by John Morgan will finish the year as the biggest advertiser using Spot TV.  Morgan & Morgan is also making a run for the crown at Spot Radio.

Athletes don’t become great by doing just one exercise. So why should public speakers train by doing only one thing? Veteran communications and PR industry executive Rosemary Ravinal shares some unique ways a media industry C-Suite executive can excel at public speaking.

Americans’ engagement with others is not one-dimensional. That's the focal point of a just-released Pew Research Center study from the Pew-Knight Initiative that looks across a range of behaviors: political activity, civic involvement, religious attendance and attention to news.

The Latino Donor Collaborative (LDC) has released its 2025 LDC U.S. Latinos in Media Report™: Full Year Update and the 2026 LDC Strategic Roadmap for the Entertainment Industry. The data highlights "a widening chasm" between where Latinos consume English-language content and how they are represented on and off screen in the industry.

Radio has a fresh lineup of sessions on AI, streaming, and broadcast innovation to look forward to in Manhattan this fall. Registration is now open for NAB Show New York, returning to the Javits Center on October 21 and 22 with roughly 80 hours of programming.

The Media Rating Council has begun an effort to evaluate existing standards and guidelines and develop supplementary guidance in certain focus areas, as it relates to the rapidly evolving use of artificial intelligence and Machine Learning models in areas that intersect with media measurement processes and products.