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10 Gen Z Marketing Makeovers, And Whether They
10 Gen Z Marketing Makeovers, And Whether They're Working
By Brittaney Kiefer & Rebecca Stewart
From American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.
Retail News
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
By Brittaney Kiefer
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
ADWEEK BRANDED
A Shift Reshaping Sports Advertising
A Shift Reshaping Sports Advertising
From Madhive
The biggest mistake in sports advertising right now is treating it like every other media buy.

{{{contextualGreeting}}} The Knowing debuts with a premium newsletter for Black Millennials and Gen Z, and aims to expand into live events. JCPenney challenges shoppers to rethink value with a satirical wellness retreat leading into the fall season.

THE LATEST
Meet The Knowing: A Glossy Editorial Universe for Black Millennials and Gen Z
By Rebecca Stewart
The publisher will debut with a premium Saturday newsletter and plans to expand into live events and more.
JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat
By Brittaney Kiefer
10 Gen Z Marketing Makeovers, And Whether They’re Working
10 Gen Z Marketing Makeovers, And Whether They’re Working
By Rebecca Stewart, Brittaney Kiefer
Why GEO Scores Aren’t the Solution To Your Brand’s AI Engine Visibility
By Andrew Bolton
Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise
By Lauren Johnson
New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud 
New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud 
By Kendra Barnett
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
By Andreas Roell
13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and More
By Rebecca Stewart
The Journey Is the Destination: Reinventing Travel Marketing
The Journey Is the Destination: Reinventing Travel Marketing
By Adweek Staff
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
By Brittaney Kiefer
Ads of the Week: 12 Campaigns That Caught Our Eye, From Gap to Marc Jacobs
By Matt Barker
Retail Roundup: 9 Commerce Moves From Target, Kroger, Walmart and More
Retail Roundup: 9 Commerce Moves From Target, Kroger, Walmart and More
By Jessie Dowd
OpenAI Chief Revenue Officer Denise Dresser Steps Down, Replaced by Dali Rajic
By Lauren Johnson
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A Remedy for Media Ad Sales Facing Massive Disruption

By Salesforce

Not Just What You Stand For—What You Build

By Texas A&M University

3 Mindset Shifts Marketers Need to Maximize AI Visibility

By Gist

The Hidden Engine of Modern Marketing

By SAS

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ADWEEK's Leadership Voices: Ryan Stern, Collectively

Collectively co-founder and CEO Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices

Ryan Stern, Co-Founder and CEO, Collectively

Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

LEARN MORE >

Guy Griggs SVP, Ad Sales and Client Partnerships, CNN

Guy Griggs tells ADWEEK how reframing the perception of news sits at the center of how he's thinking about CNN's next chapter.

LEARN MORE >

Kelsey Robinson, Senior Partner, McKinsey & Co

Kelsey Robinson shares how she’s diagnosing marketing's biggest problem: a misalignment on goals.

LEARN MORE >
Sponsored

The Shift Reshaping Sports Advertising

By Anthony Campanella, VP of Inventory Partnerships and Operations, Madhive

How TikTok Is Building the Future of Agentic AI for Advertising

By Qing Lan, Global Head of Ads Platform and Agency Business, TikTok

The Grocery Store Is CPG’s Most Overlooked Media Channel

By Marlow Nickell, Co-founder and CEO, Grocery TV

3 Mindset Shifts Marketers Need to Maximize AI Visibility

By Gist

3 Challenges Every Advertiser Is Trying to Solve

By Kevin McGaw, SVP, Head of Marketing, Screenvision Media

Inside Telly’s Bet That Free TVs Are Worth the Data Trade-Off

By ctrl+A

Adweek Wire

Time Out Reveals The Top 2%: The UK’s 200 Best Restaurants, in Partnership with Chase

·    Time Out launches The Top 2%, a major new editorial platform celebrating outstanding restaurants across the UK. Bringing together 200 exceptional restaurants selected by Time Out’s expert food […]

LEARN MORE >

Four in Five Marketers Lack Confidence Explaining Campaign Performance

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling […]

LEARN MORE >

BUDGET FIGHTS OVER CREATIVE OFTEN KILL AD CAMPAIGN LAUNCHES SAYS NEW RESEARCH FROM XR

Budget battles between CMOs and CFOs are the #1 campaign bottleneck, per new XR (Extreme Reach) research surveying 400+ marketers on what really kills ad launches.

LEARN MORE >

10 Gen Z Marketing Makeovers, And Whether They
10 Gen Z Marketing Makeovers, And Whether They're Working
By Brittaney Kiefer & Rebecca Stewart
From American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.
Retail News
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
By Brittaney Kiefer
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
ADWEEK BRANDED
A Shift Reshaping Sports Advertising
A Shift Reshaping Sports Advertising
From Madhive
The biggest mistake in sports advertising right now is treating it like every other media buy.
MOST SHARED
1
2
3
4
5
6
ADWEEK Advantage

Cover
►

ADWEEK's Leadership Voices: Ryan Stern, Collectively

Collectively co-founder and CEO Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices

Ryan Stern, Co-Founder and CEO, Collectively

Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

LEARN MORE >

Guy Griggs SVP, Ad Sales and Client Partnerships, CNN

Guy Griggs tells ADWEEK how reframing the perception of news sits at the center of how he's thinking about CNN's next chapter.

LEARN MORE >

Kelsey Robinson, Senior Partner, McKinsey & Co

Kelsey Robinson shares how she’s diagnosing marketing's biggest problem: a misalignment on goals.

LEARN MORE >
Sponsored

The Shift Reshaping Sports Advertising

By Anthony Campanella, VP of Inventory Partnerships and Operations, Madhive

How TikTok Is Building the Future of Agentic AI for Advertising

By Qing Lan, Global Head of Ads Platform and Agency Business, TikTok

The Grocery Store Is CPG’s Most Overlooked Media Channel

By Marlow Nickell, Co-founder and CEO, Grocery TV

3 Mindset Shifts Marketers Need to Maximize AI Visibility

By Gist

3 Challenges Every Advertiser Is Trying to Solve

By Kevin McGaw, SVP, Head of Marketing, Screenvision Media

Inside Telly’s Bet That Free TVs Are Worth the Data Trade-Off

By ctrl+A

Adweek Wire

Time Out Reveals The Top 2%: The UK’s 200 Best Restaurants, in Partnership with Chase

·    Time Out launches The Top 2%, a major new editorial platform celebrating outstanding restaurants across the UK. Bringing together 200 exceptional restaurants selected by Time Out’s expert food […]

LEARN MORE >

Four in Five Marketers Lack Confidence Explaining Campaign Performance

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling […]

LEARN MORE >

BUDGET FIGHTS OVER CREATIVE OFTEN KILL AD CAMPAIGN LAUNCHES SAYS NEW RESEARCH FROM XR

Budget battles between CMOs and CFOs are the #1 campaign bottleneck, per new XR (Extreme Reach) research surveying 400+ marketers on what really kills ad launches.

LEARN MORE >