Creativity
Showcasing breakthrough creative ideas, campaigns, and the talent redefining what’s possible across advertising, design, and digital experiences.
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JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat
JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.
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This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
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Ads of the Week: 12 Campaigns That Caught Our Eye, From Gap to Marc Jacobs
Foot Locker, Heinz, Liquid Death, Marc Jacobs, and more are behind the week’s most notable ads.
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Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery
The series examines how fashion shapes first impressions and the stories we create about one another.
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Gap Hits Pause on Its Classic Dance Ads in Quest to Win Gen Z
Gap took a fresh creative approach for its Fall denim campaign starring Malcolm Todd and Inde Navarrette.
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CeraVe Fights Gen Z’s Tanmaxxing Obsession With Tyler Cameron and a Sorority Makeover
CeraVe sent Bachelorette alum Tyler Cameron and a dermatologist to renovate a sorority house for a sun-safe backyard.
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6 Campaigns That Were Only Creatively Possible With AI
For all the hype around AI, these creative ideas truly couldn’t have been executed without it
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Always Discreet Enlists NFL Moms to Break the Silence on Bladder Leaks
Always Discreet partners with the NFL to tackle the stigma of bladder leaks.
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Ads of the Week: 9 Campaigns That Caught Our Eye, From Heineken to Goldfish
Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week’s most notable ads.
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AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz
AB InBev thanks beer for bringing people together across cultures and generations.
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