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Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals [...]
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Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?
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Nielsen’s $2B DoubleVerify Deal Puts Ad Measurement Independence to the Test
Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.
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The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company
The Trade Desk's revenue growth has dipped to its lowest rate since 2020.
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Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
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Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired
Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.
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Heads-Up and Hands-Free: Snap’s Play Beyond the Smartphone
Chief business officer Ajit Mohan on the convergence of AR and conversational AI.
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ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
The marketing technology driving proven revenue impact in advertising and media.
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X and WFA Settle, but the Brand Safety Wars Are Far From Over
The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.
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Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree
The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad [...]
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Elon Musk’s X and WFA End Multiyear Legal Spat
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
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Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
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Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been [...]
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Meta Pushes Back on AI Fears With an Optimistic Pitch
CEO Mark Zuckerberg unveiled a film on Facebook that kicks off a broader paid and earned campaign around Meta's AI vision.
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Google Ups Capex Guidance to At Least $195B as AI Spending Balloons
Google signaled that its AI spending spree is only accelerating, as it leans on third-party compute to meet surging demand.
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