Fundraising

New VC fund managers do not know that these things they are doing are completely ILLEGAL… ❌ There are very strict rules around fundraising. Yet many new GPs copy what they see others doing — even when it’s illegal. The risk? Trouble today, or 5–10 years down the line when regulators or LPs look closer. Sophisticated LPs know the legal lines — and crossing them exposes both liability and inexperience. Here are the 3 most common fundraising violations (and how to avoid them): 1️⃣ PERFORMANCE-BASED FUNDRAISING COMPENSATION 👩🏾⚖️ Many “Vendors” often say: - “I’ll be a venture partner — give me carry for LPs I bring.” - “We’ll raise for you — just pay a % of capital committed.” 🚫 Illegal without a broker-dealer license ($50K–$150K+ + ongoing compliance). Even employee bonuses tied to fundraising can trigger violations. ✅ Legal way: Pay fixed fees or salaries unrelated to fundraising. Compensate with cash, equity or carry — but not tied to capital raised. 👉 Reality check: As a new manager, it’s extremely unlikely that anyone else can fundraise for you without a track record. You’ll almost always need to do the hard work yourself. 2️⃣ GENERAL SOLICITATION 👨🏻⚖️ New managers assume LPs will roll in if they “go public.” Tactics include: • LinkedIn posts about fundraising • Cold DMs to people • Podcasts/webinars about your fund • “Contact us to invest” buttons on websites 🚫 All illegal — unless you’ve structured under narrow exemptions. Even cold outreach counts as solicitation. ✅ Legal way: You can only pitch people you have pre-existing relationships with who are accredited investors. Network authentically, vuild relationships, then pitch one-on-one. 👉 Reality check: Public fundraising isn’t just illegal — it looks cheap. LPs won’t trust someone blasting cold posts with no track record. VC is trust-based. Public asks scream inexperience. 3️⃣ RAISING FROM EU LPS WITHOUT COMPLIANCE 🧑🏿⚖️ Many assume: • “If a European LP wants in, I can accept the money.” • “Everyone else does it — must be fine.” 🚫 Wrong. The EU regulates under AIFMD (Alternative Investment Fund Managers Directive) and MiFID II (Markets in Financial Instruments Directive). Even one EU LP can trigger filings. Regulators act quickly. ✅ Legal way: Work with EU securities counsel. File required notifications in each jurisdiction before accepting European LPs. 👉 Reality check: European LPs expect compliance. Skip it, and you lose credibility. Worse — a violation can come back years later and jeopardize your fund. Breaking the rules — even by accident — is the fastest way to undermine your credibility. And “everyone else does it” is not a defense. The managers who win are the ones who know the rules, build real relationships, and raise the right way. ⚖️ Know the rules. Follow them. Your fund' future depends on it.

If you're a founder trying to fundraise right now, it probably feels like the entire venture world has gone quiet. The response times are slow, OOOs are on and it’s easy to feel like you’re losing momentum. Don't stress. The summer slowdown is predictable, and it's not a setback, it's a gift of time if you use it well. I see this every year... The founders who scramble to send frantic emails in July/August are the same ones who struggle in the fall with an over-shopped deal and the fatigue of an endless fundraise. But the founders who use this quiet period for deep, focused preparation are the ones who run a crisp, successful process after Labor Day. The fundraising race is won in the prep lap. Here are a few things you can do right now to prep for a big fundraising push this fall: 1. Build a High-Fidelity Investor Pipeline. Go beyond a simple list of names. Create a comprehensive document that tracks every firm and partner, their specific thesis, your history with them (if any), your connections to them and crucially, the feedback they've given you in the past. This turns your outreach into a strategic campaign. 2. Assemble a "Push-Button" Data Room. Don't wait for an investor to ask. Build your data room now so it's ready to go at a moment's notice. This includes your customer contracts, cohort analyses, deck, references and financial model. A well-organized data room signals professionalism and creates momentum. 3. Craft a "Juicy" Forwardable Blurb. The best introductions are easy to forward. Write a tight, compelling, one-paragraph teaser. It must include a unique insight on the market, why your team is going to win and any key metrics. This makes it effortless for people like me to advocate on your behalf. 4. Pressure-Test Your Narrative. Use this time to pitch trusted advisors, mentors, and other founders. This isn't about memorizing a script, it's about finding the weak spots in your story. Ask them to be ruthless. The tough questions you answer now in a friendly setting will save you in a rapid fire partner meeting later. 5. Get Your "Diligence" in Order. This is the one everyone forgets. Talk to your lawyer now. Make sure your corporate governance is tight and your cap table is accurate (and clean). Uncovering a messy problems during late-stage diligence can kill a deal. Solving it now is a massive de-risking event. 6. "Warm Up" Your References. Your best customers are your most powerful asset. Don't wait until an investor asks for a reference call to talk to them. Re-engage with your top 3-5 champions now. Check in, share your progress, and get them excited about your vision. A reference who is prepped and genuinely enthusiastic is infinitely more impactful. The fall fundraising season will be here before you know it. The work you do in the quiet of August will determine the success you have in the chaos of the fall. We are prepping for our next fundraise as well so this is how I'm spending my time💥

🎙️ Talking Tech: The Entry-Level Set-Up 🎙️ If you’re still using your computer’s built-in camera and microphone, a few simple upgrades will make a dramatic difference. LinkedIn kindly informed me that I exceeded the word limit, so the detailed “how-to” lives in the attached article. Here’s the short version. 📸 First: the camera. After testing many options, I consistently recommend the Insta360 Link 2C. It hits the sweet spot of image quality, ease of use, and most importantly excellent autofocus, outperforming even some larger, more expensive alternatives. It’s compact, sturdy, and genuinely portable. I keep an extra one in my bag just in case. The 4K lens stays sharp even when zoomed in, and it holds up remarkably well as you move in and out of video calls, recording studios and beyond. 🎙️ Next: the microphone. When possible, choose a stationary mic over a wireless one as the sound quality is noticeably better (I’ll cover wireless options in a future post). My go-to recommendation is the Shure Incorporated MV7+. It reduces background noise, makes almost everyone sound good straight out of the box, and continues to perform well as your setup becomes more advanced. It does require a mic stand (often bundled). Position it close to your mouth to benefit from its strong proximity effect, but try not to touch it to prevent handling noise. 💡 Finally: lighting. Even the best camera can’t overcome poor lighting and your overhead room lights aren’t enough on their own. There are many solid options, but for simplicity and ease of use, I recommend a pair of Elgato Key Lights. The Elgato ecosystem brings pro-level quality to consumers in an unusually elegant, intuitive way. Why two lights? Lighting looks best when it comes from an angle. Once you introduce one angled light, a second helps balance shadows and avoids a lopsided look. The illustration shows how this might work on a desk setup. A colleague ordered everything listed here on Amazon, and the total came in just under $700. I’d love to hear what’s worked for you and I’m happy to answer questions in the comments. Harvard Business School | Harvard Business Publishing

10 tactics to control costs A guide which provides you the tools for cost reduction When I was head of finance, we were facing a challenge: → How to reduce our hourly rate to stay competitive This became my number one priority to help the business And we succeeded to decrease our hourly rate by 3% while inflation was up! Today I am sharing the tactics to reduce costs: 1. Budgeting and Forecasting: • Importance: Plan and estimate costs, revenue, and expenses. This is where you can get your team to commit on cost reduction. • Focus: Use accurate data and update budgets regularly. 2. Variance Analysis: • Importance: Compare actual performance with budgets to identify deviations. If you found a variation, there is a big chance that you have a topic to explore to reduce costs. • Focus: Investigate significant variances for improved accuracy. 3. Cost Allocation: • Importance: Distribute indirect costs for accurate pricing and control. • Focus: Maintain fair and updated allocation methods. 4. Activity-Based Costing: • Importance: Assign costs to specific activities for better resource allocation. • Focus: Identify and measure cost-driving activities accurately. 5. Zero-Based Budgeting: • Importance: Justify every expense to optimize resource allocation. • Focus: Balance rigor with operational continuity. 6. Cost-Benefit Analysis: • Importance: Compare project costs with expected benefits. • Focus: Consider tangible and intangible factors. 7. Cost-Volume-Profit Analysis: • Importance: Understand how sales, costs, and pricing impact profitability. • Focus: Validate fixed and variable cost assumptions. 8. Inventory Management: • Importance: Optimize inventory levels to reduce costs. • Focus: Use EOQ and JIT techniques for efficiency. 9. Vendor Management: • Importance: Evaluate and maintain supplier relationships. • Focus: Assess performance and diversify suppliers. 10. Procurement Management: • Importance: Acquire goods at the best cost with quality. • Focus: Establish clear procurement processes and collaboration. 👉 What is your favorite method to find cost reductions?

Making your events more accessible for blind & visually impaired people really isn’t as hard as you think. Here are my top tips. 1. Provide precise venue information. Include things like clear drop off and pick up point information, what the key features of the building are, a rough description of where the toilets are, describe where the reception desk is, and let us know in advance if you’ll need a Personal Emergency Evacuation Plan completed. Bonus points for using a service like Euan's Guide or AccessAble to provide specialist access information. 2. Provide as much event information as possible. Share all key details in advance, ideally by email in an accessible format. Include timings, speaker names, attendee names, a brief agenda, and any known accessibility considerations. It helps us plan travel, support, and energy levels and it also helps us know who’s attending so when we’re surprised with a “Hey Robbie!” we can narrow it down to who it might be. 3. Food information is key. It sounds simple, but make sure menus are firstly available, then accessible - even for buffets. Relying on a fellow attendee to tell me something “looks chickeney” gives me the absolute fear. Include dietary details in an electronic format we can read with a screen reader, and avoid handwritten or printed-only menus. Tell us how food will be served so we can prepare (for example, buffet vs plated service). 4. Ask about adjustments - don’t assume you’ll know what someone needs. Just ask the question when people register. Keep it open and inclusive, such as “Do you have any access requirements you’d like us to be aware of?” 5. Provide complimentary +1 places as an adjustment - if someone needs a guide, PA, or support worker to attend with them, they shouldn’t be charged double. It’s an inclusion basic that makes a big difference. 6. Finally, provide training to your staff and event volunteers. Organisations like The Guide Dogs for the Blind Association and RNIB can help you here with things like sighted guide training. And most importantly - don’t wait until someone asks before you do this. It won’t help just blind people, it’ll help everyone. Think about this list - is there anything on here that genuine would help you as a sighted person? Build accessibility in from the start and everyone benefits. #DisabilityInclusion #Disability #DisabilityEmployment #Adjustments #DiversityAndInclusion #Content

I studied 118 nonprofit donation forms. Here's what I found. 1. Add a big, obvious, donation button to your home page right now. It takes 5 seconds on your website builder. A quarter of the nonprofits I looked at hide their donate button behind a dropdown, or have no clear CTA (call to action) on their homepage. Those nonprofits were 51% more likely to have a budget deficit. 2. Ugly websites beat beautiful ones. The average donor is: - old (~avg. US donor age is 64) AND - distracted (89% of donation page visitors leave before donating) Relentlessly prioritize ease of use over aesthetics with: - high contrast colors and large, simple fonts - redundancy (Smile Train has 3 donation buttons on their home page) - visibility (Obama Foundation's website even shows you a donation form before the main website) 3. Use the grandma test. Grab your grandma (or mom...if she's a grandma). Have her try and donate to your nonprofit. Stand beside her and watch. If she asks for help before she finds the donate button, you have work to do. 4. Add an impact unit to donation amounts One study showed that the gap between bad donation pages (8-11% conversion) and well-optimized ones (22%) is closed mostly by two things: form simplicity and tangible-impact framing (e.g. $50 = 10 meals) 5. Cut your donation form down to 4 fields. Most nonprofit donation forms ask for 8-12 fields. One study found that reducing form fields from 11 to 4 led to a 120% increase in conversions. The only fields donors actually need: name, email, amount, payment. Everything else is friction. Open your form, count the fields, and delete every one that isn't essential. Address, phone number, "how did you hear about us" -- cut all of it. You can ask in a follow-up email. 6) Default to monthly recurring, not one-time. Ethically pre-selecting monthly giving on your donation page can increase conversions of monthly donations by up to 35%. For some reason, almost nobody talks about donation page mechanics in nonprofit world. I haven't posted in a while... is this research/content helpful to keep posting?

Here's how I would raise $5,000 a month, every month, if I were a small charity: No galas. No grants. No huge donor base required. Just a simple, repeatable system that actually works. 𝗦𝘁𝗲𝗽 𝟭: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗴𝗶𝘃𝗶𝗻𝗴 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗳𝗶𝗿𝘀𝘁. 50 donors at $25/month = $1,250 in predictable revenue. That's your foundation. Name it something meaningful. Make joining feel like belonging to something bigger. 𝗦𝘁𝗲𝗽 𝟮: 𝗦𝗲𝗻𝗱 𝗼𝗻𝗲 𝗲𝗺𝗮𝗶𝗹 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸. Yes, every week. Not a newsletter—an ask tied to a specific need or a story that connects them to your organization. Most small nonprofits under-ask and under communicate by a mile. Your donors WANT to help. Let them. 𝗦𝘁𝗲𝗽 𝟯: 𝗧𝗲𝘅𝘁 𝘆𝗼𝘂𝗿 𝘁𝗼𝗽 𝟱𝟬 𝗱𝗼𝗻𝗼𝗿𝘀 𝗼𝗻𝗰𝗲 𝗮 𝗺𝗼𝗻𝘁𝗵. A simple "thank you" or quick impact update. No ask. Just connection. These texts take 30 minutes and keep your best supporters feeling seen. 𝗦𝘁𝗲𝗽 𝟰: 𝗥𝘂𝗻 𝗼𝗻𝗲 𝗺𝗶𝗻𝗶-𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗲𝗿 𝗾𝘂𝗮𝗿𝘁𝗲𝗿. A 3-day push with a clear goal and deadline. "Help us raise $2,000 by Friday to fund summer camp scholarships." Urgency + specificity = action. 𝗦𝘁𝗲𝗽 𝟱: 𝗔𝘀𝗸 𝗲𝘃𝗲𝗿𝘆 𝗻𝗲𝘄 𝗱𝗼𝗻𝗼𝗿 𝘁𝗼 𝗴𝗼 𝗺𝗼𝗻𝘁𝗵𝗹𝘆. Within 48 hours of their first gift. The conversion rate will surprise you. This isn't complicated. It's consistent. The charities hitting their goals month after month aren't doing anything fancy. They're just showing up in the inbox, telling great stories, and making it easy to give. What would you add to this list?

Your gala just ended. You raised $125K. Everyone's exhausted. So you send a thank you email with photos. Just like every other nonprofit. And just like every other nonprofit, you watch those attendees disappear until next year's event. Here's what actually works: Your guests don't need another generic thank you. They need to see what their money did. The nonprofits converting event attendees into year-round donors follow a 10-day impact workflow: Day 1: Text thank you (personal, brief, sets the tone) Day 2: Email with photos and a single impact metric ("Your $50K will provide 200 families with...") Day 5: Impact story (one beneficiary, real name, what changed because of Saturday night) Day 7: Second impact story (different angle, reinforces the mission) Day 10: The ask (specific, tied directly to the stories they just read) But here's the part most people miss: not everyone gets the same sequence. Who bid? Who bought raffle tickets? Who was a first time attendee? Use that data to trigger different follow-ups: Bidders get a call from your ED before the email sequence even starts. Raffle participants get SMS nudges on Day 8 ("You bought raffle tickets. Would you consider a monthly gift of $20?") First-time guests get a longer nurture sequence focused on education, not asks. The workflow isn't complicated. But it requires two things most nonprofits skip: reviewing your event data and planning the sequence before the event ends. Stop treating your gala like the finish line. It's lead gen. And the real fundraising starts the moment your guests leave.

Stop launching your #GivingTuesday or year-end fundraiser at $0. I’ve watched too many strong campaigns underperform simply because they went live before showing even a tiny hint of momentum. Behavioral science backs this up. People are far more likely to act when they see others already doing the thing (social proof and herd behavior), and they’re more motivated when a goal looks “in motion,” not untouched (the goal-gradient effect). Here’s the smarter play: 1️⃣ Anchor the campaign with early supporters. Line up 3–5 early gifts from board members, champions, or monthly donors before you go public. You’re creating social proof that lowers the mental risk of giving. 2️⃣ Don’t press send at $0 raised. An empty thermometer reads like uncertainty. Even a small amount of visible progress signals that backing you is safe and worthwhile. 3️⃣ Name the momentum. “12 supporters already jumped in this morning” activates bandwagon behavior more effectively than any clever subject line. 4️⃣ Stack micro wins. Short progress updates throughout the day amplify the goal-gradient effect. The closer you appear to the finish line, the faster people give. 5️⃣ Help latecomers feel early. Don’t frame them as behind. Highlight what their gift unlocks next so they feel part of forward motion, not filling a gap. Most nonprofits blame donor fatigue. Often, the real issue is momentum fatigue — asking before you’ve built any. Want my Brave Fundraisers Guide with the scripts and prompts that help campaigns start strong? Comment BRAVE and I’ll send it to you. #nonprofits #funding #fundraiser #marketing #fundraising

           Half of all charitable bequest dollars will come from people passing at this age and older: 89.            The big wealth transfer is big news. We see it in presentations, articles, and posts. But there’s also a big misunderstanding about it. Confusion about the wealth transfer comes from a simple misunderstanding. Wealth doesn’t transfer when people die. It transfers when people WITH WEALTH die. And those are two very different ages. Suppose someone is nearing age 60. If they’re in the top 10% of wealth, they’ll live 13.5 YEARS LONGER, on average, than if they were in the bottom 10% of wealth. Beyond this, charitable people live longer than others within their same wealth category. This all leads to our statistic of the day.            Why were charitable bequest dollars essentially flat for the first 20 years of this century? Because that’s when the Depression Era Baby Bust generation dominated the key age ranges of 85-95. (That’s when most charitable wealth is actually transferred.) And what about the Baby Boomers? The impact has already started, but it won’t peak for years. The oldest Baby Boomers won’t hit 85 until 2031.            So, what does this mean for bequest fundraising? Don’t ignore your oldest friends. In an Australian national study, 77% of charitable dollars were transferred by documents signed in the 80s and 90s. A U.S. study showed that these final documents usually contain changes in the charitable component. And if you’re communicating with your oldest friends based only on recency of donation, you’ll go silent right when they’re signing the controlling documents. Charitable estate decedents typically stopped donating in the last 3 to 5 years of life. In a study of Australia’s biggest charities, 40% of legacy society members had no communication from the organization in their last two years of life. No surprise, this ignored group was 2X more likely to leave the organization out of their final will documents.            Working with older people is essential to success in bequest fundraising. And yes, age-related issues can make the work harder. But the wealth transfer isn’t going to be making young people wealthy. (People aged 65 are still net recipients of estate wealth, not net transferers.) Of course, getting in the will early is powerful. It leads to larger estate gifts and larger current gifts. But we can’t just count it and forget it. The charitable bequest winners will stay connected with their oldest friends.            References: See research article links at https://lnkd.in/dAP9ZPVV See also https://lnkd.in/guhGuSXf