Head Squared = Power + Comfort in a Racquet
The racquet frame offers a dual-tube design that separates power from comfort. The outer tube, using Torayca T800S carbon fiber, optimizes stability and power. The foam-filled comfort tube, running from grip to main string bed, absorbs vibration and reduces arm strain.
Casio Drops Transparent GAV01SKE Watch Series
Casio has launched the GAV01SKE Series as part of its evolution of the G-Shock series. At the heart of the timepiece series is a layered analog-digital dial, where metallic openwork details meet oversized, bold hands that pop within the translucent case, giving the watch a futuristic and tactile feel.
Switchback Spring 2026 to ‘Equip the Outdoor Industry for the Future’ with Education for Specialty Retailers
Designed to support specialty retailers with actionable strategies, the program will cover key outdoor industry key topics and trends.
Under Armour, Dick’s SG Form Youth Sports Partnership with Unrivaled Sports
Unrivaled Sports, Under Armour and Dick’s will collaborate on a series of integrated, experiential activations for participants and fans, with broader initiatives to follow. Initial tentpole efforts are tied to Ripken Nationals, a 12U baseball national championship tournament in its inaugural year, where athletes will see big league experiences
Colorado Mesa University Forges New Partnership with Nike; BSN to Continue as Exclusive Retailer
CMU’s Athletic Department announced a new partnership with Nike, naming the brand as the official provider of athletic apparel, footwear and equipment for the Mavericks. This concludes the school’s partnership with Under Armour.
The Tech Stack Problem Costing Team Dealers Time and Money — and How the Industry Is Solving It
For team dealers, decorators and promo distributors, running the business across multiple disconnected systems is a hidden drain on growth. A new platform approach is changing that.
New Era 2026 NFL Draft Collection Celebrates ‘Moment in the Mirror’
The collection serves to “elevate the ‘moment in the mirror’” when an athlete sees himself for the first time wearing his NFL team gear and symbolizes the opening of his NFL career as a top draft pick.
Slippery Rock University Extends Contract with Adidas, BSN Sports Signs as New Partner
Pennsylvania’s Slippery Rock University extended its product and sponsorship agreement with Adidas while adding BSN Sports as the “exclusive supplier” of Adidas uniforms, apparel, footwear, accessories, and equipment.
Manning Passing Academy Names Frogg Toggs Official Cooling and Heat Mitigation Partner
The partnership includes on-site Frogg Toggs cooling stations throughout camp, distribution of co-branded cooling products to athletes and coaches, integration of Frogg Toggs cooling technology across training and recovery moments, and retail and experiential activations featuring Frogg Toggs products.
Katadyn Launches Explorer Water Filter and Purifier Series
“Explorer builds on decades of Katadyn filtration technology by bringing together the strongest features from several of our existing systems into one modular platform. The goal was to create a system that can adapt to different environments while remaining reliable and easy to maintain in the field.” —Thomas Sambeth, Lead Product Engineer, Katadyn Explorer
Riddell’s New ND6 Football Line — Engineered for Youth Football Players
The helmets in the Riddell ND6 line for the Fall 2026 playing season meet the new ND006 youth helmet performance standard established by the National Operating Committee on Standards for Athletic Equipment (NOCSAE), ahead of the standard’s effective date of September 1, 2027.
Easton x Dicks Sporting Goods Drop Ltd Edition Spring Break Collection
The Spring Break Collection centers on baseball bats, highlighting Easton’s top-performing models across categories: the USSSA Dub, the USA Hype Fire, and the iconic Ghost Advanced fastpitch bat. The bats anchor a complete product assortment that includes gloves, bags, protective gear, and accessories “designed to match the Spring Break aesthetic.”
Tommy Hilfiger Signs Travis Kelce as Global Brand Ambassador and Creative Collaborator
Tommy Hilfiger, part of PVH Corp., signed three-time NFL Super Bowl champion Travis Kelce as a global brand ambassador and creative collaborator. The partnership begins in the Fall and runs through the brand’s Spring 2027 campaign.
New Balance Partners with HandsFree Labs on Hands-Free Footwear
New Balance Athletics formed a licensing agreement with HandsFree Labs (HFL) to launch its own range of hands-free footwear.
OIA 2026 Rendezvous Brings C-Suite Execs Together for First Time in a Decade
At VF Corporation headquarters in Denver, CO, last week, over 80 C-Suite executives and CEOs from across the outdoor industry met for the Outdoor Industry Association’s Rendezvous 2026 — the first in over a decade.
