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SGB Update

Xero Shoes Adds Two Footwear Veterans to Leadership Team

The brand named Kaitlyn Gering as director of Global Merchandise Planning and Maggie Doran as U.S. national sales manager as the company “continues to build global momentum across direct-to-consumer, wholesale and distributors.”

CardVault Secures New Group of Celebrity Investors 

Notable investors joining Tom Brady include New York Yankees outfielder Aaron Judge, Edmonton Oilers captain Connor McDavid, musician and entrepreneur Jay-Z, Fenway Sports Group owner John Henry, The Kraft Group, Boston Celtics CEO Wyc Grousbeck and UFC president and CEO Dana White.

F45 Training Franchisee Files for Bankruptcy

Mad Fitness Group LLC, which operates 31 F45 Training studios across Maryland, Florida, Georgia, Virginia, Kansas and Missouri, has filed for bankruptcy protection with plans to close about half of its locations

Dillard’s Q2 Earnings Boosted by Tariff Refunds, Sales Inch Up 1 Percent

Dillard’s, Inc. reported a sharp uptick in earnings in the second quarter ended August 1, thanks to a boost from tariff refunds. Sales in the quarter climbed 1 percent, led by strong gains in ladies’ accessories and lingerie offset modest declines in juniors, children’s apparel and ladies’ apparel.

Wolverine Hikes FY Guidance on Merrell and Saucony Momentum in Q2

Wolverine World Wide, Inc. raised its earnings and sales guidance for the year after reporting second-quarter results exceeded expectations due to continued robust gains at Merrell and Saucony. Adjusted EPS in the second quarter grew 14.3 percent on a 6.8 percent revenue gain, with sales expanding 11 percent at Merrill and 9.9 percent at Saucony.

Yeti Boosts FY EPS Outlook After Q2 Earnings Beat, Sales Climb 9 Percent

Yeti Holdings, Inc. raised its earnings guidance for the year after seeing second-quarter earnings arrive comfortably above analyst targets. Sales climbed 9 percent, led by a 16 percent hike in Coolers & Equipment sales and 19 percent international growth. Drinkware sales increased 2 percent.

StockX 6M Report Highlights Comebacks for Jordan and Supreme

StockX released its Big Facts Data Report for the first six months of 2026, disclosing the fastest-growing brands on the platform from January through June 2026. The findings show Jordan and Supreme have both made a recovery while strong moves were also seen by Saucony, Vans, Salomon, Godspeed, Adidas, and Timex.