Executive Communication Styles

I was Wrong about Influence. Early in my career, I believed influence in a decision-making meeting was the direct outcome of a strong artifact presented and the ensuing discussion. However, with more leadership experience, I have come to realize that while these are important, there is something far more important at play. Influence, for a given decision, largely happens outside of and before decision-making meetings. Here's my 3 step approach you can follow to maximize your influence: (#3 is often missed yet most important) 1. Obsess over Knowing your Audience Why: Understanding your audience in-depth allows you to tailor your communication, approach and positioning. How: ↳ Research their backgrounds, how they think, what their goals are etc. ↳ Attend other meetings where they are present to learn about their priorities, how they think and what questions they ask. Take note of the topics that energize them or cause concern. ↳ Engage with others who frequently interact with them to gain additional insights. Ask about their preferences, hot buttons, and any subtle cues that could be useful in understanding their perspective. 2. Tailor your Communication Why: This ensures that your message is not just heard but also understood and valued. How: ↳ Seek inspiration from existing artifacts and pickup queues on terminologies, context and background on the give topic. ↳ Reflect on their goals and priorities, and integrate these elements into your communication. For instance, if they prioritize efficiency, highlight how your proposal enhances productivity. ↳Ask yourself "So what?" or "Why should they care" as a litmus test for relatability of your proposal. 3. Pre-socialize for support Why: It allows you to refine your approach, address potential objections, and build a coalition of support (ahead of and during the meeting). How: ↳ Schedule informal discussions or small group meetings with key stakeholders or their team members to discuss your idea(s). A casual coffee or a brief virtual call can be effective. Lead with curiosity vs. an intent to respond. ↳ Ask targeted questions to gather feedback and gauge reactions to your ideas. Examples: What are your initial thoughts on this draft proposal? What challenges do you foresee with this approach? How does this align with our current priorities? ↳ Acknowledge, incorporate and highlight the insights from these pre-meetings into the main meeting, treating them as an integral part of the decision-making process. What would you add? PS: BONUS - Following these steps also expands your understanding of the business and your internal network - both of which make you more effective. --- Follow me, tap the (🔔) Omar Halabieh for daily Leadership and Career posts.

Stop wasting meetings! Too many meetings leave people unheard, disengaged, or overwhelmed. The best teams know that inclusion isn’t accidental—it’s designed. 🔹 Here are 6 simple but powerful practices to transform your meetings: 💡 Silent Brainstorm Before discussion begins, have participants write down their ideas privately (on sticky notes, a shared document, or an online board). This prevents groupthink, ensures introverted team members have space to contribute, and brings out more original ideas. 💡 Perspective Swap Assign participants a different stakeholder’s viewpoint (e.g., a customer, a frontline employee, or an opposing team). Challenge them to argue from that perspective, helping teams step outside their biases and build empathy-driven solutions. 💡 Pause and Reflect Instead of jumping into responses, introduce intentional pauses in the discussion. Give people 30-60 seconds of silence before answering a question or making a decision. This allows for deeper thinking, more thoughtful contributions, and space for those who need time to process. 💡 Step Up/Step Back Before starting, set an expectation: those who usually talk a lot should "step back," and quieter voices should "step up." You can track participation or invite people directly, helping create a more balanced conversation. 💡 What’s Missing? At the end of the discussion, ask: "Whose perspective have we not considered?" This simple question challenges blind spots, uncovers overlooked insights, and reinforces the importance of diverse viewpoints in decision-making. 💡 Constructive Dissent Voting Instead of just asking for agreement, give participants colored cards or digital indicators to show their stance: 🟢 Green – I fully agree 🟡 Yellow – I have concerns/questions 🔴 Red – I disagree Focus discussion on yellow and red responses, ensuring that dissenting voices are explored rather than silenced. This builds a culture where challenging ideas is seen as valuable, not risky. Which one would you like to try in your next meeting?  Let me know in the comments! 🔔 Follow me to learn more about building inclusive, high-performing teams. __________________________ 🌟 Hi there! I’m Susanna, an accredited Fearless Organization Scan Practitioner with 10+ years of experience in workplace inclusion. I help companies build inclusive cultures where diverse, high-performing teams thrive with psychological safety. Let’s unlock your team’s full potential together!

This is for everyone. Entrepreneurs, professionals, business owners, job seekers. You send emails nobody replies to. You make presentations people forget the moment they leave the room. You pitch ideas that don't land. It's not because your work is bad. It's because your message isn't clear. I just finished Building a StoryBrand by Donald Miller and honestly, it changed how I think about communication. His one line that stayed with me: "If you confuse, you lose." Most of us make the same mistake - we make ourselves the hero. We talk about our experience, our process, our features. But the person on the other side of your email, your pitch, your slide deck? They don't care about you. They care about themselves. Their problem. Their outcome. That's exactly what the SB7 Framework fixes. 7 steps. Works in emails, presentations, proposals, pitches - anywhere you need to communicate. 1. Character: Who is your audience? What do they want? 2. Problem : What's frustrating them? Go deeper than the obvious - the internal problem always matters more. 3. Guide : Position yourself as the guide. Lead with empathy, back it with credibility. 4. Plan : Give them a clear path forward. 3 steps. No jargon. No confusion. 5. Call to Action: Be direct. Tell them exactly what to do next. 6. Avoid Failure → What happens if they don't act? Make the stakes real, not dramatic. 7. Success: Show them what life looks like after. Specific. Tangible. Worth wanting. Use this the next time you write an important email. Or build a client proposal. Or present to your leadership team. ----x------- This post itself follows the SB7 framework. You were the hero. Struggling to get people to listen, act, respond. The framework was the plan. I was just the guide. The CTA - Use it in your next communication. The failure - Keep sending unclear messages and keep getting ignored. The success - Emails that get replies. Presentations that get remembered. Pitches that convert. That's what clarity does.

Most comms plans are just a list of things to do. But a list of tactics isn't a strategy. If you start your planning by choosing channels—"We need an intranet news item and a poster"—you’re working backwards. A solid comms strategy doesn't start with the what. It starts with the outcome. I always use the Know, Feel, Do model to get there: - KNOW: What is the factual, relevant, specific info they need? (The context, the 'why', the deadline). - FEEL: This is the one we usually skip. Do we want them to feel supported? Reassured? Motivated? And what would you need to do to get your audience feeling that way? - DO: What is the specific action they need to take? If there's no "do," why are you sending it? Before you draft a single word, map these three out. If you can’t answer them, you aren't ready to hit 'send'. Know / feel / do is often a key 'lightbulb moment' from the workshops I run. I'm curious to know - what's been a comms 'lightbulb moment' for you? 🧐 [Image description: Blue tile with black headline text that reads: Start your comms strategy with the end in mind. Below in a white circle is a hand-drawn cartoon in shades of grey, featuring three figures. The first figure looks thoughtful and the thought cloud above its head reads 'Know'. The second figure smiles and has a love heart on its chest, with the word 'FEEL' above its head. The third figure is running, with the word 'DO' above.]

Got big news coming up in your business? Make sure PR is part of the planning, not something added at the end. Too often, businesses hit a major milestone, secure a strong partnership or prepare for an important announcement, then only think about communications once the news is ready to go. That’s where impact gets lost. If the right audiences are not considered early, the story can feel rushed, the messaging becomes diluted and the opportunity does not land as strongly as it should. A few things to think about: • Build communications into business planning, especially around major milestones • Brief internal stakeholders before anything goes external • Be honest about what is genuinely newsworthy and why others should care • Think carefully about timing, sequence and who needs to know what • Shape different messages for media, customers, investors, partners and employees PR is not just about getting attention for an announcement. It is about building trust, protecting reputation and making sure important moments support the bigger business strategy. #strategiccommunications #publicrelations #businessgrowth #reputationmanagement

Ever notice how some leaders seem to have a sixth sense for meeting dynamics while others plow through their agenda oblivious to glazed eyes, side conversations, or everyone needing several "bio breaks" over the course of an hour? Research tells us executives consider 67% of virtual meetings failures, and a staggering 92% of employees admit to multitasking during meetings. After facilitating hundreds of in-person, virtual, and hybrid sessions, I've developed my "6 E's Framework" to transform the abstract concept of "reading the room" into concrete skills anyone can master. (This is exactly what I teach leaders and teams who want to dramatically improve their meeting and presentation effectiveness.) Here's what to look for and what to do: 1. Eye Contact: Notice where people are looking (or not looking). Are they making eye contact with you or staring at their devices? Position yourself strategically, be inclusive with your gaze, and respectfully acknowledge what you observe: "I notice several people checking watches, so I'll pick up the pace." 2. Energy: Feel the vibe - is it friendly, tense, distracted? Conduct quick energy check-ins ("On a scale of 1-10, what's your energy right now?"), pivot to more engaging topics when needed, and don't hesitate to amplify your own energy through voice modulation and expressive gestures. 3. Expectations: Regularly check if you're delivering what people expected. Start with clear objectives, check in throughout ("Am I addressing what you hoped we'd cover?"), and make progress visible by acknowledging completed agenda items. 4. Extraneous Activities: What are people doing besides paying attention? Get curious about side conversations without defensiveness: "I see some of you discussing something - I'd love to address those thoughts." Break up presentations with interactive elements like polls or small group discussions. 5. Explicit Feedback: Listen when someone directly tells you "we're confused" or "this is exactly what we needed." Remember, one vocal participant often represents others' unspoken feelings. Thank people for honest feedback and actively solicit input from quieter participants. 6. Engagement: Monitor who's participating and how. Create varied opportunities for people to engage with you, the content, and each other. Proactively invite (but don't force) participation from those less likely to speak up. I've shared my complete framework in the article in the comments below. In my coaching and workshops with executives and teams worldwide, I've seen these skills transform even the most dysfunctional meeting cultures -- and I'd be thrilled to help your company's speakers and meeting leaders, too. What meeting dynamics challenge do you find most difficult to navigate? I'd love to hear your experiences in the comments! #presentationskills #virualmeetings #engagement

It’s off-site season… and here’s the uncomfortable truth: A slick agenda won’t make it a success ... if only five people do all the talking. Your ExCo won’t rave about it. Your team won’t remember it. And your bonus won’t thank you. My top tip. If you want people to speak up ans contribute, you have to design for it. Harvard Business Review (HBR) has said this for years. Meetings shape culture, trust, retention… and yes, your leadership reputation. If you don’t make meetings inclusive, they won’t be. We all know the 'usual suspects' who grab the mic first. But what about everyone else? The introverts. The new joiners. The shy-but-brilliant thinkers. The colleagues from minority or underrepresented backgrounds. The people whose first language isn’t English. They’re sitting on insights that could make your strategy sharper and your team stronger. Now here’s the kicker: HBR found that only 35% of employees feel able to contribute “all the time” in meetings. That's two-thirds of your team... sitting in silence. Imagine what that’s costing your business £$£? Imagine what it’s costing you. So here’s the fix. - Don’t go to the loudest voice. - Deliberately give the first question to someone who wouldn’t normally speak. - Agree it with them beforehand so it feels supportive, not like a live ambush. And yes ... the research backs this approach. Leaders who intentionally make space for quieter contributors get better ideas, stronger trust, and higher leadership ratings (Bain et al., HBR). You can also use tools like Mentimeter where people submit questions anonymously (in real time) and the room upvotes what they want answered. HBR’s been saying for years that anonymity boosts participation.... especially for introverts, multilingual colleagues and people dialling in remotely. The moment you do this, the power dynamic shifts. You signal that every voice matters. And slowly but surely, those who usually stay quiet start stepping in. Good facilitation isn’t about blasting through slides. It’s about creating a room where people feel welcome, valued, and confident to contribute. HBR calls it “inclusive meeting design”. I call it a smart career move. Because leaders who run inclusive off-sites? They get better ideas, better decisions, better feedback… and usually a better bonus. So when you run your next off-site or townhall… pass the mic with intention. Bring in younger colleagues, older colleagues, multilingual colleagues ... everyone with the different ideas your strategy needs. Talk soon, Annette P.S. was this a useful post? Worth sharing with someone planning their off-site right now?

If every board meeting at your nonprofit organization leaves you feeling wrung out and wondering, “Why does this have to be so hard? You’re not alone. I spent my first six months as a new ED creating custom PowerPoints for each meeting. Staying up late to perfect slides that board members would glance at for thirty seconds. Here's what transformed our board meetings from heroic scrambles to strategic sessions: 𝟭. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗘𝗗 𝗥𝗲𝗽𝗼𝗿𝘁 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 Same structure every meeting: • Mission moment (a story that shows impact) • Key metrics dashboard (same 3-5 goals each time, like the photo) • Progress on strategic priorities • Challenges needing board input • Wins to celebrate The time lever? You're filling in a thought-out template, not reinventing the wheel. 𝟮. 𝗦𝗵𝗶𝗳𝘁 𝗙𝗿𝗼𝗺 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 Instead of treating board meetings like show-and-tell: • Finance committee owns the financial dashboard • Program committee presents one strategic spotlight each quarter • Board members rotate leading a 5-minute reflection question • Every agenda item has a clear purpose: 𝗜𝗻𝗳𝗼𝗿𝗺 → 𝗔𝗰𝘁 → 𝗗𝗲𝗰𝗶𝗱𝗲.When everyone knows whether they’re hearing an update, moving something forward, or making a decision, the conversation stays focused and productive. When everyone is clear about whether they’re hearing an update, moving something forward, or making a decision, the conversation stays focused and productive. And now you're building engagement. 𝟯. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗥𝗵𝘆𝘁𝗵𝗺 𝗧𝗵𝗮𝘁 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝘀 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 • Week -3: Committee chairs confirm and their pieces • Week -2: Compile materials using your template • Week -1: Send agenda and materials (yes, a full week early!) • Meeting day: Focus on decisions, not updates The predictability creates space for what matters: strategic thinking and real governance. 𝟰. 𝗠𝗮𝗸𝗲 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗩𝗶𝘀𝗶𝗯𝗹𝗲 Use the same dashboard every meeting. When board members see the same metrics improving (or struggling) over time, they understand the story. They can spot trends. They ask better questions. No more starting from scratch to explain context every single time. ----- Here's what happened when we made this shift: • Board meetings became energizing instead of exhausting, for everyone • Members showed up more prepared because they had the information and materials in advance • We made actual decisions instead of just sharing updates • My stress levels went waaaaay down Most importantly? The board stopped being an audience and became true partners in governance. That's what happens when you stop managing meetings and start building rhythms. When you make the process 𝗱𝗼𝗮𝗯𝗹𝗲, it becomes 𝗱𝘂𝗿𝗮𝗯𝗹𝗲. And board service becomes 𝗱𝗲𝘀𝗶𝗿𝗮𝗯𝗹𝗲. #DoableDurableDesirable #NonprofitLeadership #BoardGovernance

I’ve been thinking a lot about the 90 minute virtual meeting paradox. We spend the first 30 minutes on welcoming everyone and introductions, the next 15 on framing, and then a few people share thoughts. Then, just when the conversation gets meaningful, the host abruptly announces "We're out of time!” and throws a few rushed closing thoughts and announcements together. Sound familiar? We crave deep, meaningful, trust-based exchanges in virtual meeting environments that feel both tiring and rushed. It seems like as soon as momentum builds and insights emerge, it’s time to wrap up. Share-outs become a regurgitation of top-level ideas—usually focused on the most soundbite-ready insights and omitting those seeds of ideas that didn’t have time to be explored further. And sometimes, we even cite these meetings as examples of participation in a process, even when that participation is only surface level to check the participation box.  After facilitating and attending hundreds (thousands?) of virtual meetings, I've found four practices that create space for more engagement and depth: 1. Send a thoughtful and focused pre-work prompt at least a few days ahead of time that invites reflection before gathering. When participants arrive having already engaged with the core question(s), it’s much easier to jump right into conversation. Consider who designs these prompts and whose perspectives they center. 2. Replace round-robin introductions with a focused check-in question that directly connects to the meeting's purpose. "What's one tension you're navigating in this work?" for example yields more insight than sharing organizational affiliations. Be mindful of who speaks first and how difference cultural communication styles may influence participation.  3. Structure the agenda with intentionally expanding time blocks—start tight (and facilitate accordingly), and then create more spaciousness as the meeting progresses. This honors the natural rhythm of how trust and dialogue develop, and allows for varying approaches to processing and sharing.  4. Prioritize accessibility and inclusion in every aspect of the meeting. Anticipating and designing for participants needs means you’re thinking about language justice, technology and materials accessibility, neurodivergence, power dynamics, and content framing. Asking “What do you need to fully participate in this meeting?” ahead of time invites participants to share their needs. These meeting suggestions aren’t just about efficiency—they’re about creating spaces where authentic relationships and useful conversations can actually develop. Especially at times when people are exhausted and working hard to manage their own energy, a well-designed meeting can be a welcome space to engage. I’m curious to hear from others: What's your most effective strategy for holding substantive meetings in time-constrained virtual spaces? What meeting structures have you seen that actually work?

As a Team Lead at Google, I've noticed something critical: the most powerful, career-accelerating skill for a software engineer isn't found in a LeetCode problem or a deep dive into an architectural pattern. It's how you manage and contribute to 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. Hear me out. This isn't about running 𝑦𝑜𝑢𝑟 meeting. It's about how you approach 𝗘𝗩𝗘𝗥𝗬 meeting you attend, whether you're the organizer or not: 1️⃣ 𝗧𝗵𝗲 "𝗣𝗿𝗲-𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁": Before you join, ask yourself: "What specific outcome do I need from this hour?" If you can't articulate it, you're not ready. Share that outcome (or question) in the chat 𝑏𝑒𝑓𝑜𝑟𝑒 the meeting starts. This forces clarity and influences the agenda. 2️⃣ 𝗧𝗵𝗲 "𝗔𝗰𝘁𝗶𝘃𝗲 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀": Most people listen to respond. Senior engineers listen for 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗯𝗹𝗼𝗰𝗸𝗲𝗿𝘀. Your goal isn't to be right; it's to ensure the meeting 𝑚𝑜𝑣𝑒𝑠 𝑓𝑜𝑟𝑤𝑎𝑟𝑑. If a decision is stuck, be the one to propose a time-bound action (e.g., "Can we table this, get X data by Friday, and reconvene Tuesday?"). 3️⃣ 𝗧𝗵𝗲 "𝗣𝗼𝘀𝘁-𝗠𝗲𝗲𝘁𝗶𝗻𝗴 3-𝗕𝘂𝗹𝗹𝗲𝘁 𝗦𝘂𝗺𝗺𝗮𝗿𝘆": Within 15 minutes of the meeting ending, send a quick 3-bullet summary to key stakeholders:    𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 1: [...]    𝗔𝗰𝘁𝗶𝗼𝗻 𝗜𝘁𝗲𝗺 1 (𝗢𝘄𝗻𝗲𝗿): [...]   • 𝗢𝗽𝗲𝗻 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 1: [...] This prevents drift, clarifies accountability, and makes you indispensable. Stop treating meetings as a passive obligation. Treat them as your highest-leverage opportunity to influence, unblock, and drive impact. #MeetingProductivity #SoftwareEngineering #TechLeadership #CareerGrowth #Google