Using Social Media For Ecommerce Growth

73% of people admit their online presence doesn’t represent who they truly are. Honestly? Yea! We live in a world where social media pushes us to be “marketable,” “polished,” and “always-on.” But guys—being seen ≠ being understood. My job? To fix that gap. Without losing the real “you.” Here’s how most business owners get it wrong. 👉 They think ‘professional’ means ‘boring.’ You don’t have to sound like a corporate robot to build authority. Your quirks? Your humor? They’re your superpowers. 👉 They focus too much on aesthetics. A great profile pic and sleek visuals are nice, but your words and stories are what build trust and connection. 👉 They struggle with consistency. Posting once in a blue moon won't make you memorable. Building an authentic online presence is like going to the gym—you’ve got to show up regularly. 👉 They copy trends instead of owning their voice. Trends fade. Your unique experiences? Timeless. Stop being a knockoff; start being the original. So, how do you fix it? Think of personal branding like a first date: 📍Be yourself (but the best version). 📍Show, don’t just tell. 📍Stay consistent but not repetitive. And most importantly—speak to people, not at them. Why do we need all of this effort? 86% of consumers prefer an authentic brand personality over a polished one. In short: Authenticity wins. Always. If your LinkedIn, Instagram, or website doesn’t feel “you,” it’s time for a change. Let’s fix it—without the fluff, without the fake. What do you think? Does your online presence truly reflect YOU? Or just a version you think people want to see? 🤔 DM me or book a call if you're ready to build a REAL personal brand. #PersonalBrandingExpert

If you over-curate & overthink your personal brand to perfection, your engagement will be dead! You see them everywhere—polished, poised, and perfectly positioned personal brands. Yet, their engagement is flat. Their audience? Passive. This is the"Perfect Persona" Effect—where people curate an online brand so flawlessly that it becomes unrelatable. And science backs this up. 📌 A study from Harvard Business Review found that leaders who share their struggles increase trust by 66% compared to those who only share polished success. 📌 Social psychologist Dr. Elliot Aronson’s "Pratfall Effect" proves that people perceive those who show vulnerability as more likable than those who appear perfect. The brands that win aren’t the ones that look flawless. They’re the ones that feel real. This is how we work this out with SackBerry clients: 1. Show the process, not just the results. ❌ “We grew our business 10x in a year!” ✅ “We struggled for months with zero sales—here’s what finally worked.” People relate to struggles, lessons, and real journeys. Share the how, not just the highlight. 2. Write like you talk. The easiest way to sound human? Read your post out loud. If you wouldn’t say it in a conversation, rewrite it. 3. Share your unpopular opinions. The fastest way to stand out isn’t to blend in. Take a stance. Challenge industry clichés. Say what others won’t. 4. Use the “3-Post Rule” to create trust. Your content should rotate between these formats: A personal story (human connection) An actionable insight (expert credibility) A polarizing take (sparks discussion) 5. Don’t fear the “mess.” -Not every post needs to be perfect. - Test new ideas. - Share drafts. - Build in public. People love watching something unfold in real time. So, tell me—what’s one thing you wish more people shared online? #PersonalBranding #Authenticity #BuildingInPublic #ContentMarketing

People don’t buy from brands—they buy from people they trust. Trust is the foundation of every successful social media sale. Some think flashy ads and viral posts are the key to social media sales. But the truth? Consistent trust-building beats short-term gimmicks every time. Show up consistently with valuable content. Engage genuinely with your audience—respond to comments, ask questions, and be human. Share testimonials and real customer stories to showcase authenticity. Be transparent—if you make a mistake, own it and make it right. Many believe that selling on social media is about having a large following. In reality, a smaller, engaged audience that trusts you can outperform massive, unengaged followers. I’ve spent years helping brands build trust on social media, transforming their online presence from overlooked to overbooked. I’ve seen firsthand that trust is the currency of the online world. When I started my journey into social media marketing, I thought success was all about going viral. I chased trends, tried every hack, and yet, sales were flat. Gradually, I shifted my focus to trust. I started listening to my audience, providing real value, and showing up authentically. The transformation was slow, but steady. Sales began to climb, not because of a single viral moment, but because my audience trusted me. In the noisy world of social media, trust is your superpower. Build it, nurture it, and watch your business thrive. #branding #socialmediastrategist

“How do you manage to post so regularly on LinkedIn?” Someone asked me that two days ago, half in awe, half in disbelief. I get it. Posting weekly on LinkedIn can feel like a lot. But here’s my secret... I schedule all my posts at least a weekend in advance 😁 Here are the two things I’ve done to make weekly posting on LinkedIn sustainable: 1️⃣ I’ve figured out the deeper why behind posting on LinkedIn Let’s be real, we all make time for hobbies. Some play golf. Some scroll TikTok. Some gossip. Me? I develop content for two social impact projects that I shared through LinkedIn: 🔸 Rethinking Digital Health Innovation (RDHI) Where I unpack the hidden realities behind digital transformation, demystify the myths around IT and AI, and explore the friction, systems, and cultural shifts that often go unspoken. 🔸 Error 404: Care Not Found© A comic series where I speak the truth with humor - highlighting digital health’s most uncomfortable truths. My deeper why? I don’t write just for Likes (though they definitely help with reach! And thankfully, both series have been performing well). I write because there are things that need advocacy and shaping those messages is how I contribute (it's science communication). 2️⃣ I treat content creation like a proper project, with timelines, buffers, and a roadmap I’ve pre-written 3 months of content - planned, batched, and slotted with a well-managed editorial calendar. This means I’m not scrambling during work hours to write as I always have “stock in the warehouse.” And I write whenever I have free time - on the train ride home, while waiting for that one meeting that’s always 15 minutes late, or during “thinking time” on weekends. As for the writing itself? That part’s easy. I’ve written books, built curricula, designed conference presentations, written academic papers and policy briefs. So when it comes to structuring a message, I already have a roadmap. The real challenge? Keeping it short! But that’s also the fun part 😊. Writing in short form demands clarity, precision, and focus. It sharpens the mind (I see it as my anti-dementia hobby). But let me emphasis this: You need to figure out the deeper why before applying project management techniques for efficiency. And finding your deeper why, is its own kind of work. 🔹It’s not the same as being proactive or self-motivated 🔹You can be full of initiative and still go in circles 🔹But when your why is clear, your energy gains direction  🔹You stop chasing momentum. You build it That is the winning formula that allows me to schedule all my posts at least a weekend in advance (The furthest I've done is 3 weeks in advance as I was travelling extensively for work). How about you? What’s something you do for fun… that’s quietly sharpening you for the long game? #Storytelling #ProjectManagement #ContentCreation #PurposeDriven

The most expensive thing in sales isn't a lost deal. It's lost... trust. 😮💨 You know what's funny? → We spend hours perfecting our sales pitch. → Learning all the techniques. → Mastering the closes. But we forget the most basic human need: Trust 🤝 I used to think being "professional" meant hiding behind a corporate mask. ❌ I soon realized that was a big mistake. Today, I help sales professionals show up differently: → Less pitching, more connecting → Less scripting, more storytelling → Less selling, more serving Because here's the truth: 💡 People buy from those they trust. And trust? That's built through authenticity, not authority. Your personal brand isn't just about looking good. → It's about being real. Try these tips and start to build trust in your brand: ✅ Be Vulnerable → Share your challenges and failures. → People connect with real stories. ✅ Engage Authentically → Respond to comments and messages with genuine interest. → Show you care. ✅ Show Consistency → Be consistent in your messaging and values across platforms. → Trust builds with reliability. ✅ Listen Actively → Pay attention to your audience’s needs and feedback. → Adapt your approach accordingly. ✅ Share Your Expertise → Offer valuable insights without expecting anything in return. → This positions you as a trusted resource. Authenticity isn't a strategy; it's the foundation of lasting relationships. What's holding you back from showing your authentic self online? 👇 P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building. 💪 Follow me for personal brand and growth insights. #topofmind #millennials #business

Spending hours on LinkedIn content but getting nowhere? The problem isn't your content. It's how you're spending your time. Here's what to fix: Most founders waste 15+ hours per month on LinkedIn in three places: 1/ The Blank Page Nightmare. You sit down to write. Stare at a blank screen. Delete. Rewrite. Delete again. Two hours later, you've written three sentences and given up. The problem? You're trying to write perfectly on the first try instead of capturing your raw thoughts first. 2/ The Engagement Black Hole. You spend 5 hours per week scrolling and commenting on random posts. Most of them are from people who will never become clients, investors, or partners. The problem? You're engaging for the algorithm, not for relationships. 3/ The Perfectionism Time Suck. You've written a post. Now you're editing it for the 10th time. "Is this hook good enough?" "Should I restructure this?" "What if people don't like it?" The problem? You're optimizing for perfection instead of shipping and learning. — Normally, I recommend going all out and posting every single day. But you're a CEO of a growing climate tech company. You're busy, right? So let's focus on creating just one post per week. Here's the system: Monday (5 min): Capture your raw ideas. After a sales call, investor meeting, or partner conversation, open Wispr Flow or record a voice note. Answer these: What surprised me in this conversation? What problem were they trying to solve? What solution did you share? Tuesday (20 min): Turn one memo into a v1 draft. Write it like you're explaining it your target reader on a call. Outline the page: → Hook → Main points → Actionable takeaway → Call-to-action Wednesday (30 min): Edit and schedule. Read it out loud. If it doesn't sound like you, rewrite it. Cut 20% of the words. Schedule for Thursday or Friday morning. Day of post (15 min before it goes live): Prime the pump. Engage with 5 people who could actually become clients. Comment thoughtfully on their posts. Send 5 DMs to people you want to start conversations with. Start with those who’ve liked your posts, viewed your profile, or accepted your connection request. Then let your post go live. — With AI slop flooding every social platform (even LinkedIn), it’s time to focus on quality. 1 top-tier post > 7 AI-generated garbage posts. Agree?

No wonder "authenticity" has lost its meaning on LinkedIn. This DM landed in my inbox hours after yesterdays post. (about how comments are micro conversations that lead to building relationships.) He asked if I wanted him to do my commenting. When I said this goes against what I teach, he replied: "Oh, you mean authenticity? I can do it in your voice." Then persisted on, sending me screenshots of engagement results of current clients. He's missing the ENTIRE point. Comments aren't about getting likes. They're about building relationships. When I comment on your post, I'm genuinely responding to something you shared. I'm starting a conversation. I'm showing up as ME. You can't outsource authenticity. Those "100-200 likes per post" he's promising? They're empty metrics if they're not from real connections. The people worth connecting with can tell the difference between: — AI Generated regurgitation // Generic "Great post!" — Thoughtful responses from someone who actually read your content I never call out bad DMs (and I get plenty). We're all trying to make it in business, but the timing here was too ironic and frustrating to ignore. If you're tempted by offers like this, remember: The goal isn't more engagement. It's better relationships. You can't build trust through a middleman. Your authentic voice is your competitive advantage - don't outsource it. PLEASE. _____ P.S. Vanity metrics tell one side of the story, the other side, the behind the scenes comments/dm's/zooms - that's where the real magic happens. I know it's temping to get caught up in the numbers, but I promise you, 1 quality conversation is better than 100 'authentic' fake comments.

You don’t need to post every single day to grow on social media. Especially if you’re working a 9-5. That’s where most people go wrong. They plan seven posts a week, miss half of them, and then quit. So instead of doing that, just steal one of these schedules: 1. If you want to post 5 times a week, keep it simple: Weekdays only. Batch your content on a Sunday. Schedule it on your morning commute. Have it go live at your finish work time. Check in and reply to comments on your way home. 2. If 3 posts a week is more realistic: Aim for Monday, Wednesday and Friday. These are often some of the strongest days. Batch on Sunday, then top up midweek if you need to. It removes the pressure of feeling like you have to create every day. 3. And if 2 posts a week is all you can manage, that’s fine too: Tuesdays and Thursdays give you a fairly even spread. Two strong posts are always better than planning seven and posting none. The win isn’t frequency. It’s consistency. Pick one of these schedules and stick to it for 90 days. To make this work long-term, it has to fit around your life. (not the other way around!) Drop in the comments which one you're going to try👇🏾 Remember, I have a team helping me. Pick the one you can stick to!

Gone are the days when businesses could hide behind a logo. Today, people want to connect with people and in a digital world, that starts with showing up visually. I’ll be honest, I used to avoid having my photo taken. As someone who helps businesses show up online, I was much happier behind the scenes. But I soon realised that if I wanted to build trust and connect with my audience, I had to embrace it. Nowadays, sharing images of me and my business is a key part of my brand. And guess what? It’s made a huge difference. If you're reluctant to share images of yourself, this is why you should think again: 📸 It builds trust – People buy from those they know, like, and trust. Seeing your face regularly helps to build familiarity and credibility. 📸 It humanises your brand – In a digital world, people crave real connections. Showing your team, workspace, or behind-the-scenes moments makes your brand feel relatable. 📸 It stops the scroll – Posts with faces get 38% more engagement. Adding an image to your post can help to grab attention and encourage interaction. 📸 It reinforces your brand identity – Whether it's a branded photoshoot or a simple mobile snap, consistent visuals help tell your story and set you apart. 📸 It boosts content performance – LinkedIn prioritises content that sparks engagement. More authentic images = more likes, comments, and reach. 📸 It makes your content you – Anyone can share industry insights. But only you can share your unique experiences, values, and personality. That’s what people connect with. It doesn’t have to be cringey or way out of your comfort zone. If you’re not used to being in front of the camera just start small. Share a simple photo about what you do and why you love it and build up slowly from there. Your audience wants to see you so are you ready to show up? 👉 Does anyone else have a ridiculous amount of selfies on their mobile or is it just me? 😬

We live in an era where social media often showcases highlight reels rather than the full spectrum of human experience. But here's the secret - people crave connection with realness. Why Authenticity Matters in Personal Branding: Trust: When you share your authentic self, you build trust. People can sense when someone is genuine, and this forms the bedrock of all professional relationships. Relatability: By showing your journey, including the ups and downs, you make yourself relatable. Your audience sees themselves in your story, which is far more engaging than an unblemished facade. Memorability: In a sea of sameness, authenticity makes you stand out. It's not just about being different; it's about being distinctively you. How to Build a Real Brand: Share Your Story: Don't just tell what you do; share why you do it. Talk about your failures as well as your successes. This narrative approach not only humanizes you but also provides valuable learning points for others. Be Consistent: Authenticity isn't a one-off post; it's a consistent portrayal of who you are. Ensure your content, interactions, and even your profile aesthetics echo your true self. Engage Genuinely: Respond to comments, ask questions, and participate in discussions. Genuine engagement shows that you value community over mere numbers. Show Vulnerability: It's okay to admit you don't have all the answers. Sharing your learning process, asking for help, or expressing uncertainties can make your brand more human and approachable. Adapt, Don't Pretend: As you grow, your brand will evolve. Let it evolve authentically by adapting your message to reflect where you are now, not where you might feel pressured to be. The goal isn't to be perfect but to be perfectly you. In doing so, you'll not only attract opportunities but also create meaningful connections that last. What's one way you've shown your authentic self in your professional journey? Follow #socialJJ to read more personal branding posts. #personalbranding