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23/04/2026

Market Share de Streaming no Brasil

Nesta página: Participação no mercado brasileiro de Streaming.

Market Share do Streaming de Vídeo no Brasil

Operador	1T24	2T24	3T24	4T24	1T25	2T25	3T25	4T25	1T26
Prime Video	18%	18%	19%	20%	21%	22%	21%	21%	21%
Disney+	12%	14%	14%	15%	15%	16%	18%	18%	19%
Netflix	27%	26%	26%	25%	23%	21%	20%	19%	18%
Max	14%	13%	13%	13%	12%	12%	11%	11%	12%
AppleTV	6%	7%	8%	7%	6%	7%	8%	9%	9%
GloboPlay	10%	11%	12%	12%	11%	10%	9%	8%	7%
Paramount+	-	-	-	-	4%	5%	6%	7%	6%
Mubi	-	-	-	3%	3%	3%	3%	3%	3%
Outros	5%	11%	8%	5%	5%	4%	4%	4%	5%
Star+	8%	-	-	-	-	-	-	-	-

Fonte: JustWatch
Nota: Star+ foi incluído na base da Disney+ em 26/06/2024

Operador	2020	2021	2022	2023	2024	2025
Prime Video	27%	22%	21%	18%	20%	21%
Netflix	33%	31%	30%	27%	25%	19%
Disney+	6%	11%	15%	12%	15%	18%
Max	7%	10%	11%	14%	13%	11%
AppleTV+	-	-	-	6%	7%	9%
GloboPlay	8%	8%	8%	10%	12%	8%
Paramount+	-	-	-	-	-	7%
Mubi	-	-	-	-	3%	3%
Outros	7%	11%	5%	5%	5%	4%
Star+	-	3%	6%	8%	-	-