I audited a 250 rep sales team last month. Only 7% were following the sales process. And leadership had no clue. Here's what I discovered when I dug into their "successful" sales operation: The company spent $250K on Challenger training. Built beautiful playbooks. Had detailed process documentation in Salesforce. Everyone talked about their "world class sales process." But when I listened to actual call recordings and analyzed their CRM data... → 47% skipped discovery entirely and went straight to demo → 73% never asked about budget or timeline → 91% couldn't articulate clear next steps after calls → Only 7% actually followed the process they were trained on The reps weren't broken. The system was invisible. Leadership measured activity metrics (calls, meetings, emails) but never measured behavior (did they do discovery? did they create urgency? did they build business cases?). You can't improve what you don't measure. Most sales leaders track vanity metrics: Number of calls made. Number of emails sent. Number of meetings booked. Elite sales leaders track conversion behaviors: ✅Percentage of deals with completed discovery ✅Percentage of opportunities with quantified pain ✅Percentage of proposals with business cases attached When you measure the right behaviors, you get the right results. Your team isn't ignoring your process because they don't care. They're ignoring it because there's no accountability for following it. Start measuring what matters. — Activity isn’t the problem. Your reps are busy. The question is … are they effective? https://lnkd.in/ghh8VCaf
Training for Performance Improvement
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Most teams measure success by deadlines met and budgets saved. I measure it by lives changed and learning unlocked. A flawless project that no one uses isn’t success — it’s wasted potential. Real success happens when people adopt the change we deliver — when they grow, learn, and improve because of it. That’s why I’ve shifted from tracking completion to tracking impact. From counting deliverables to counting outcomes. From focusing on “on time, on budget” to “inspired, inclusive, and effective.” It’s the same belief behind the #WGU mission — “To change lives for the better by creating pathways to opportunity.” When teams feel empowered and seen, adoption follows naturally. Because delivery isn’t the finish line — transformation is. How do you define success — completion or change? #WGU #ProjectManagement #Leadership #Agile #Innovation
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📈 Unlocking the True Impact of L&D: Beyond Engagement Metrics 🚀 I am honored to once again be asked by the LinkedIn Talent Blog to weigh in on this important question. To truly measure the impact of learning and development (L&D), we need to go beyond traditional engagement metrics and look at tangible business outcomes. 🌟 Internal Mobility: Track how many employees advance to new roles or get promoted after participating in L&D programs. This shows that our initiatives are effectively preparing talent for future leadership. 📚 Upskilling in Action: Evaluate performance reviews, project outcomes, and the speed at which employees integrate their new knowledge into their work. Practical application is a strong indicator of training’s effectiveness. 🔄 Retention Rates: Compare retention between employees who engage in L&D and those who don’t. A higher retention rate among L&D participants suggests our programs are enhancing job satisfaction and loyalty. 💼 Business Performance: Link L&D to specific business performance indicators like sales growth, customer satisfaction, and innovation rates. Demonstrating a connection between employee development and these outcomes shows the direct value L&D brings to the organization. By focusing on these metrics, we can provide a comprehensive view of how L&D drives business success beyond just engagement. 🌟 🔗 Link to the blog along with insights from other incredible L&D thought leaders (list of thought leaders below): https://lnkd.in/efne_USa What other innovative ways have you found effective in measuring the impact of L&D in your organization? Share your thoughts below! 👇 Laura Hilgers Naphtali Bryant, M.A. Lori Niles-Hofmann Terri Horton, EdD, MBA, MA, SHRM-CP, PHR Christopher Lind
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The best training programs break three sacred HR rules. While most HR teams focus on completion rates and satisfaction scores, high-ROI learning experiences deliberately ignore these metrics. They measure behavior change at 30, 60, and 90 days instead of smile sheets at day one. Here's what's actually happening: Companies are throwing billions at learning programs that never stick. The "Great Training Robbery" study proves what many suspected all along. But here's the real problem. We're designing backwards. → Measuring engagement instead of application → Tracking completion rather than competency → Celebrating attendance over actual outcomes The organisations getting results? They flip this completely. Start with the business goal. Work backwards to the behavior change needed. Then design the learning experience. Simple. Instead of "Did people enjoy the session?" they ask "Can our people perform differently now?" This shift shows up in real numbers. Companies measuring behavioural change report 25% higher performance improvements compared to traditional training metrics. For HR teams, this means stepping away from being the completion rate police. Start being the performance change architect instead. Your learning budget is too valuable for vanity metrics. What are you actually measuring in your training programs?
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How do we measure beyond attendance and satisfaction? This question lands in my inbox weekly. Here's a formula that makes it simple. You're already tracking the basics—attendance, completion, satisfaction scores. But you know there's more to your impact story. The question isn't WHETHER you're making a difference. It's HOW to capture the full picture of your influence. In my many years as a measurement practitioner I've found that measurement becomes intuitive when you have the right formula. Just like calculating area (length × width) or velocity (distance/time), we can leverage many different formulas to calculate learning outcomes. It's simply a matter of finding the one that fits your needs. For those of us who are trying to figure out where to begin, measuring more than just the basics, here's my suggestion: Start by articulating your realistic influence. The immediate influence of investments in training and learning show up in people—specifically changes in their attitudes and behaviors. Not just their knowledge. Your training intake process already contains the measurement gold you're looking for. When someone requests training, the problem they're trying to solve reveals exactly what you should be measuring. The simple shift: Instead of starting with goals or learning objectives, start by clarifying: "What problem are we solving for our target audience through training?" These data points help us to craft a realistic influence statement: "Our [training topic] will help [target audience] to [solve specific problem]." What this unlocks: Clear metrics around the attitudes and behaviors that solve that problem—measured before, during, and after your program. You're not just delivering training. You're solving performance problems. And now you can prove it. I've mapped out three different intake protocols based on your stakeholder relationships, plus the exact questions that help reveal your measurement opportunities. Check it out in the latest edition of The Weekly Measure: https://lnkd.in/gDVjqVzM #learninganddevelopment #trainingstrategy #measurementstrategy
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One of the biggest frustrations I hear from L&D managers is this: “We know we’re making a difference but we can’t prove it in a way the business actually cares about.” Thing is, most L&D teams don’t have a measurement problem. They have a focus problem. Too many teams still spend their time reporting metrics that mean nothing to performance: completions, attendance, satisfaction scores. These are admin stats, not impact stats. If you want to show that learning drives performance, you need to measure what matters. Start with behaviour change.... If people aren’t doing anything differently after the training, nothing has improved. It’s that simple. You can see it through quick spot interviews, manager observations, or checking how people apply the skills on the job. Behaviour is the first real indicator of transfer. Next is manager validation... Managers see performance daily. If they can’t see a shift, it hasn’t happened. A short post-training check-in with them will tell you far more than an LMS ever will. Then look at business KPIs... Learning only has value when it moves an operational metric like fewer errors, better customer scores, reduced turnaround time, higher sales conversions. Link every programme to one KPI and report back in business terms, not learning terms. Don’t forget before-and-after performance... Baseline data is the difference between “we think it worked” and “here’s the proof it worked.” A 30- or 90-day comparison is often all you need. Two underrated areas: retention and internal mobility... People stay longer and progress more when they feel they’re developing. Yet most L&D teams never claim credit for this, even though it’s one of the most valuable outcomes they create. Then there’s skills data... The backbone of capability building. If the right skills are growing in the right parts of the business, your learning strategy is working. And finally, the most overlooked: cost avoidance. Sometimes the biggest ROI isn’t extra revenue but what you didn’t have to spend like fewer mistakes, less rework, reduced churn. These numbers often tell the strongest story in the boardroom. If you focus on these areas, you won’t just “deliver training.” You’ll demonstrate performance improvement, the only outcome that really matters! --------------- Follow me at Sean McPheat for more L&D content and and then hit the 🔔 button to stay updated on my future posts. ♻️ Repost to help others in your network.
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5,800 course completions in 30 days 🥳 Amazing! But... What does that even mean? Did anyone actually learn anything? As an instructional designer, part of your role SHOULD be measuring impact. Did the learning solution you built matter? Did it help someone do their job better, quicker, with more efficiency, empathy, and enthusiasm? In this L&D world, there's endless talk about measuring success. Some say it's impossible... It's not. Enter the Impact Quadrant. With measureable data + time, you CAN track the success of your initiatives. But you've got to have a process in place to do it. Here are some ideas: 1. Quick Wins (Short-Term + Quantitative) → “Immediate Data Wins” How to track: ➡️ Course completion rates ➡️ Pre/post-test scores ➡️ Training attendance records ➡️ Immediate survey ratings (e.g., “Was this training helpful?”) 📣 Why it matters: Provides fast, measurable proof that the initiative is working. 2. Big Wins (Long-Term + Quantitative) → “Sustained Success” How to track: ➡️ Retention rates of trained employees via follow-up knowledge checks ➡️ Compliance scores over time ➡️ Reduction in errors/incidents ➡️ Job performance metrics (e.g., productivity increase, customer satisfaction) 📣 Why it matters: Demonstrates lasting impact with hard data. 3. Early Signals (Short-Term + Qualitative) → “Small Signs of Change” How to track: ➡️ Learner feedback (open-ended survey responses) ➡️ Documented manager observations ➡️ Engagement levels in discussions or forums ➡️ Behavioral changes noticed soon after training 📣 Why it matters: Captures immediate, anecdotal evidence of success. 4. Cultural Shift (Long-Term + Qualitative) → “Lasting Change” Tracking Methods: ➡️ Long-term learner sentiment surveys ➡️ Leadership feedback on workplace culture shifts ➡️ Self-reported confidence and behavior changes ➡️ Adoption of continuous learning mindset (e.g., employees seeking more training) 📣 Why it matters: Proves deep, lasting change that numbers alone can’t capture. If you’re only tracking one type of impact, you’re leaving insights—and results—on the table. The best instructional design hits all four quadrants: quick wins, sustained success, early signals, and lasting change. Which ones are you measuring? #PerformanceImprovement #InstructionalDesign #Data #Science #DataScience #LearningandDevelopment
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Most change initiatives are measured by one number: Adoption. Did people start using the new system? Did they attend the training? Did they log in? But just because something was adopted doesn’t mean the change worked. Adoption tells you if people used it. It doesn’t tell you how well they’re using it or whether it made anything better. To really measure change success, you need to go deeper: – Is behavior actually different? Are people making decisions in a new way? Are old habits starting to fade? – Is performance improving? Has the change helped teams deliver better results, faster service, fewer errors, or stronger collaboration? – Is the change sustainable? Are people still using the new way of working 3, 6, 12 months later or did things quietly go back to how they were? – Do people understand why the change matters? Real change sticks when people connect it to their purpose, not just their process. Success isn’t just about launch day. It’s about what happens after, when the excitement fades and the real work begins.
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"You can’t manage what you don’t measure." Yet, when it comes to change management, most leaders focus on what was implemented rather than what actually changed. Early in my career, I rolled out a company-wide process improvement initiative. On paper, everything looked great - we met deadlines, trained employees, and ticked every box. But six months later, nothing had actually changed. The old ways crept back, employees reverted to previous habits, and leadership questioned why results didn’t match expectations. The problem? We measured completion, not adoption. 𝗖𝗼𝗻𝗰𝗲𝗿𝗻: Many organizations struggle to gauge whether change efforts truly make an impact because they rely on surface-level indicators: → Completion rates instead of adoption rates → Project timelines instead of performance improvements → Implementation checklists instead of employee sentiment This approach creates a dangerous illusion of progress while real behaviors remain unchanged. 𝗖𝗮𝘂𝘀𝗲: Why does this happen? Because leaders focus on execution instead of outcomes. Common pitfalls include: → Lack of accountability – No one tracks whether new processes are being followed. → Insufficient feedback loops – Employees don’t have a voice in measuring what works. → Over-reliance on compliance – Just because something is mandatory doesn’t mean it’s effective. If we want real, measurable change, we need to rethink what success looks like. 𝗖𝗼𝘂𝗻𝘁𝗲𝗿𝗺𝗲𝗮𝘀𝘂𝗿𝗲: The solution? Focus on three key change management success metrics: → 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 – How many employees are actively using the new system or process? → 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 – How has efficiency, quality, or productivity changed? → 𝗨𝘀𝗲𝗿 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 – Do employees feel the change has made their work easier or harder? By shifting from "Did we implement the change?" to "Is the change delivering results?", we turn short-term projects into long-term transformation. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Organizations that measure change effectively see: → Higher engagement – Employees feel heard, leading to stronger buy-in. → Stronger accountability – Leaders track impact, not just completion. → Sustained improvement – Change becomes embedded in the culture, not just a temporary initiative. "Change isn’t a box to check—it’s a shift to sustain. Measure adoption, not just action, and you’ll see the impact last." How does your organization measure the success of change initiatives? If you’ve used adoption rate, performance impact, or user satisfaction, which one made the biggest difference for you? Wishing you a productive, insightful, and rewarding Tuesday! Chris Clevenger #ChangeManagement #Leadership #ContinuousImprovement #Innovation #Accountability
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🤔 How Do You Actually Measure Learning That Matters? After analyzing hundreds of evaluation approaches through the Learnexus network of L&D experts, here's what actually works (and what just creates busywork). The Uncomfortable Truth: "Most training evaluations just measure completion, not competence," shares an L&D Director who transformed their measurement approach. Here's what actually shows impact: The Scenario-Based Framework "We stopped asking multiple choice questions and started presenting real situations," notes a Senior ID whose retention rates increased 60%. What Actually Works: → Decision-based assessments → Real-world application tasks → Progressive challenge levels → Performance simulations The Three-Point Check Strategy: "We measure three things: knowledge, application, and business impact." The Winning Formula: - Immediate comprehension - 30-day application check - 90-day impact review - Manager feedback loop The Behavior Change Tracker: "Traditional assessments told us what people knew. Our new approach shows us what they do differently." Key Components: → Pre/post behavior observations → Action learning projects → Peer feedback mechanisms → Performance analytics 🎯 Game-Changing Metrics: "Instead of training scores, we now track: - Problem-solving success rates - Reduced error rates - Time to competency - Support ticket reduction" From our conversations with thousands of L&D professionals, we've learned that meaningful evaluation isn't about perfect scores - it's about practical application. Practical Implementation: - Build real-world scenarios - Track behavioral changes - Measure business impact - Create feedback loops Expert Insight: "One client saved $700,000 annually in support costs because we measured the right things and could show exactly where training needed adjustment." #InstructionalDesign #CorporateTraining #LearningAndDevelopment #eLearning #LXDesign #TrainingDevelopment #LearningStrategy